Meat processing industry in georgia
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Meat processing industry in Georgia. PRESENTED BY: Luka Abshilava Erekle Kalmaxelidze Giorgi Tkebuchava Tengo Melashvili. Table of contents Description of Companies Problem Statement on the market Business Strategy of the companies SWOT ANALYSIS AND CAPABILIETIES

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Meat processing industry in georgia

Meat processing industry in Georgia

PRESENTED BY:

Luka Abshilava

Erekle Kalmaxelidze

Giorgi Tkebuchava

Tengo Melashvili


Table of contents

  • Description of Companies

  • Problem Statement on the market

  • Business Strategy of the companies

  • SWOT ANALYSIS AND CAPABILIETIES

  • Consumer Behavior Determining Factors

  • Brand”Nikora” and “Schirnhofer” Production Selection Main Criteria

  • Recommendations


Description of companies vake j s c
Description of CompaniesVake. J.S.C

  • founded in 1961

  • the first company specialized in production of Frankfurters

  • The company had its own distribution channel, than company lost its market share, when Nikora entered into the market.


Description of companies nikora
Description of Companies“Nikora”

  • was established in 1998

  • Nikora started its business activities on the Georgian market by producing seven kinds of meat products

  • currently it produces more than 50 kinds of meat products


Description of companies schirnhofer
Description of Companies“Schirnhofer”

  • Founded in the year 1926

  • company occupies 1.600 employees.

  • important markets of the Schirnhofer enterprise are in Georgia, Russia, Germany and Kazakhstan

  • In 2005 the Austrian company announced plans to construct a meat processing factory in Georgia, involving a EUR 14m

  • Finally the company decided to invest in Kazakhstan and develop its activities there.


Description of companies ioli
Description of Companies“Ioli”

  • Ioli group was founded in 1986

  • In 2007 company opened its factory and started meat production

  • Company announced that at the end of the year it would open five retail store under ``ioli`` brand

  • Company has 700 employees and its own distribution channel


Problem statement on the market
Problem Statement on the market

  • cattle-breeding in Georgia is not developed

  • Almost all meat-processing plants have to use imported meat, as non-certified, local raw materials are comparatively expensive

  • Unstable legal and political situation


Business strategy of the companies
Business Strategy of the companies

  • NikoraLtd

    Offers wide range of products

    “Nikora” store chain

  • Schirnhofer

    Availability of products

  • Ioli group

    company uses local Georgian sources, materials to produce products


Consumer behavior determining factors
Consumer Behavior Determining Factors

  • Taste/Quality

  • Service

  • Reputation

  • Location/Distribution

  • Diverse Assortment


Brand nikora and schirnhofer production selection main criteria
Brand”Nikora” and “Schirnhofer” Production Selection Main Criteria

  • Taste/Quality63% (41 customer)90,7% (59 customer)

  • Service29,23% (19 customer)26,15% (17 customer)

  • Reputation/Confidence16,92% (11 customer)13,84% (9 customer)

  • Distribution12,30% (8 customer)18,46% (12 customer)


Recomendations
Recomendations Main Criteria

  • Establish taste standards for products

  • Maintain service qualities

  • Emphasize on PR, establish strong marketing communications.


Thank You Main Criteria


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