meat processing industry in georgia
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Meat processing industry in Georgia. PRESENTED BY: Luka Abshilava Erekle Kalmaxelidze Giorgi Tkebuchava Tengo Melashvili. Table of contents Description of Companies Problem Statement on the market Business Strategy of the companies SWOT ANALYSIS AND CAPABILIETIES

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meat processing industry in georgia

Meat processing industry in Georgia

PRESENTED BY:

Luka Abshilava

Erekle Kalmaxelidze

Giorgi Tkebuchava

Tengo Melashvili

slide2
Table of contents
  • Description of Companies
  • Problem Statement on the market
  • Business Strategy of the companies
  • SWOT ANALYSIS AND CAPABILIETIES
  • Consumer Behavior Determining Factors
  • Brand”Nikora” and “Schirnhofer” Production Selection Main Criteria
  • Recommendations
description of companies vake j s c
Description of CompaniesVake. J.S.C
  • founded in 1961
  • the first company specialized in production of Frankfurters
  • The company had its own distribution channel, than company lost its market share, when Nikora entered into the market.
description of companies nikora
Description of Companies“Nikora”
  • was established in 1998
  • Nikora started its business activities on the Georgian market by producing seven kinds of meat products
  • currently it produces more than 50 kinds of meat products
description of companies schirnhofer
Description of Companies“Schirnhofer”
  • Founded in the year 1926
  • company occupies 1.600 employees.
  • important markets of the Schirnhofer enterprise are in Georgia, Russia, Germany and Kazakhstan
  • In 2005 the Austrian company announced plans to construct a meat processing factory in Georgia, involving a EUR 14m
  • Finally the company decided to invest in Kazakhstan and develop its activities there.
description of companies ioli
Description of Companies“Ioli”
  • Ioli group was founded in 1986
  • In 2007 company opened its factory and started meat production
  • Company announced that at the end of the year it would open five retail store under ``ioli`` brand
  • Company has 700 employees and its own distribution channel
problem statement on the market
Problem Statement on the market
  • cattle-breeding in Georgia is not developed
  • Almost all meat-processing plants have to use imported meat, as non-certified, local raw materials are comparatively expensive
  • Unstable legal and political situation
business strategy of the companies
Business Strategy of the companies
  • NikoraLtd

Offers wide range of products

“Nikora” store chain

  • Schirnhofer

Availability of products

  • Ioli group

company uses local Georgian sources, materials to produce products

consumer behavior determining factors
Consumer Behavior Determining Factors
  • Taste/Quality
  • Service
  • Reputation
  • Location/Distribution
  • Diverse Assortment
brand nikora and schirnhofer production selection main criteria
Brand”Nikora” and “Schirnhofer” Production Selection Main Criteria
  • Taste/Quality63% (41 customer)90,7% (59 customer)
  • Service29,23% (19 customer)26,15% (17 customer)
  • Reputation/Confidence16,92% (11 customer)13,84% (9 customer)
  • Distribution12,30% (8 customer)18,46% (12 customer)
recomendations
Recomendations
  • Establish taste standards for products
  • Maintain service qualities
  • Emphasize on PR, establish strong marketing communications.
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