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Rhetorical Devices

Rhetorical Devices. How can we convince people?. Outline. Aristotle - Three different appeals Ethos Pathos Logos More Strategies. Aristotle. Rhetoric: The ability to see the available means of persuasion and use them Three Different Appeals: Ethos, Pathos, Logos. Ethos - Character.

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Rhetorical Devices

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  1. Rhetorical Devices How can we convince people?

  2. Outline • Aristotle - Three different appeals • Ethos • Pathos • Logos • More Strategies

  3. Aristotle • Rhetoric: • The ability to see the available means of persuasion and use them • Three Different Appeals: • Ethos, Pathos, Logos

  4. Ethos - Character • If you do not trust the speaker, you will not listen. • Appeal based on the character of the speaker by • Establishing credibility • Making a connection

  5. Ethos - Strategies • Show reputable background of speaker • Come across as knowledgeable, well-meaning and kind

  6. Pathos - Emotion • If you can FEEL an emotion (empathy, joy, anger, etc.), you can be persuaded. • Appeal to the audience’s emotions by • Making the audience feel something new/different

  7. Pathos - Strategies • Personal anecdotes • Stories to inspire a certain emotion or empathy • Use of “you” to include the audience • Language use: positive vs. negative words

  8. Logos - Logic • If the argument does not make sense, you will not agree. • Appeal to the audience’s sense of logic by • Establishing a logical argument that includes enough proof to be adequately supported

  9. Logos - Strategies • Quotations from well-known sources • Facts and Statistics • Show knowledge of subject and logical basis of argument

  10. More Strategies • Personal Pronouns • Emotive Language • Structural Tools • Additional Strategies • Sound Devices (alliteration, consonance, etc.) • Figurative Language (metaphors, similes, etc.)

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