Czech Media Landscape 2010 Daniela Chovancová

1. Czech Media Landscape 2010Daniela Chovancová daniela.chovancova@eurorscg.cz

2. Agenda • News agencies • Press • TV • Radio • Internet - portals • Social media

3. News Agencies (general) Czech Press Agency (ČTK) • Public institution (Veřejnoprávní) established by law, financially independent (not financed by the government) • Services: locals news, economic, foreign, sport, culture, interesting news, information database, photobank, videonews, Protext (paid for wire service) Czech Information Agency (ČIA) • Private news agency specialized in local economic news Mediafax • The co-owner of Romanian CME‘s portfolio Adrian Sarbu expanded his news agency MediaFax into CR • Is not as profitable as expected – is going to be sold for €1 to TV Nova REBEL – not functioning any more • Established in Feb 2008 by Vltava-Labe-Press publishing • Based on their regional net of reporters • Did not survive the economic crises (VLP publishing returned to using CTK‘s news services last month)

4. News Agencies (Foreign in CR) • Bloomberg (economic, financial news) • Reuters (economic) • AP (oldest) • AFP (French) • DPA (German) • TASR (Slovakian governmental) • SITA (Slovakian private) • ITAR-TASS (Russian)

5. News Agencies (specialized) Korzo.cz • The largest private news agency in the CR providing articles, photographs and videonews focusing on celebs, curiosities, and interesting news. gitA • Gender equality news and equal opportunities news • Topics are presented with regard to their importance to both genders Children news agency • Cooperation with the Radio Domino – news produced by children for children ČTSA • Czech Sport News Agency

6. Print – Dailies and Supplements • The nine national dailies = two thirds of the newspaper market • The share of local and regional dailies is about 30% • No publisher holds dominant position in the national daily press • The sold circulation has been declining, only the tabloids grow • About 80 regional and local papers published majority by the Vltava-Labe-Press (VLP) • Owned by the German publishing house Verlagsgruppe Passau Free papers market • Metro • The first one - published since July 1997 • Competition since 24 hodin (24 hours) – left the market in 2007 • Metropolitní Expres (Metropolitan Express) in April 2006 – merged with Metro in 2008

7. Print – Dailies and Supplements • All dailies except for Pravo, Hospodarske noviny, Haló noviny are owned by foreign companies

8. Weekly magazines (general) • The largest circulation – women weeklies • The market shared by following publishing houses: Ringier, Sanoma, Bauer Media, Burda (thanks to women weekly Katka) • Some TV guides do have even higher circulation

9. Weekly magazines (general) • Most read weeklies among the more serious ones – Tyden (The Week) and Reflex • Long lasting competition among the two economic weeklies – Euro and Ekonom (The Economist) – lately dominated by Euro, however Ekonom has lowered their prevalence since the relaunche

10. Monthlies (general) • Segment dominated by Burda and Bauermedia, Ringier thanks to the supplements,followed by Sanoma, RF Hobby, Hachette Filipacchi • The most successful specialiyed media have circulation over 20,000 (auto-moto, gardening, computers and electronics) • Most specialiyed media do not reach higher circulation than 5,000

11. Monthlies (general)

12. Foreign Language Media Daily • The Fleet Sheet Weekly • The Prague Post • Czech Business Weekly • Die Prager Zeitung On-line • www.ceskenoviny.cz/news/ - news by the Czech Press Agency • http://www.radio.cz/en/ - news by the Czech Radio • Expats.cz - community portal for the Prague business and international community (English speaking) • World News Report - http://www.einnews.com/czech/ • Inside Czech - http://www.insideworld.com/czech/

13. The Fleet Sheet • Started by and published by American journalist living in Prague Erik Best • Daily English-language news bulletin devoted to the business and political activities in the Czech Republic • Free electronic news letter + Final Word commentary • Free trial: http://www.fleet.cz/freetrial.asp

14. Television TV Nova • Most viewed TV station, general family channel • Owner: Central European Media Enterprises (CME) incorporated at Bermudas TV Prima • Second most viewed TV station, general family channel • Owner: Swedish media group Modern Times Group (50 %) and a Czech holding lead by IvanZach Czech TV (ČT1, ČT2, ČT4 Sport, ČT24) • Public service TV, financed by mandatory TV fees and advertising Z1 TV • Digital news channel (satellite, cable, Internet) • Owner: Slovakian investment group J&T • 40 cabel and satellite stations • In each region at least one regional TV • Successful the RTA net – licence to broadcast on the shared frequencies with TV Prima in five regions – daily news Regional Minutes

15. TV market development - trends • TV rating falling in general – competition of other media (Internet) • NewsČT24growing from 1.6% in 2008 to 2% in 2010 • Growing share ofOthers – new digital channels by 3% annually Share TV adults 15+ 2009 Source: ATO - Mediaresearch

16. TV – Digitalization in general • Higher quality of digital broadcasting even at places with lower quality of reception and bad analog signal conditions • Digital systems offer more possibilities to enrich the broadcasted content – additional information and services such as: • More language versions • Electronic program guide (EPG) • Information services – news • Applications with local interactivity – games played on TV set • Interactive communication or application – possibility to add on the return channel – poles, games, shopping, education • On the Czech market only one such service provided - O2 TV

17. TV – Digitalization – Czech market impact • Commercial stations were against (expected loss of the advertising position) – was overrated • Larger offer of TV programs – fall of share of all large stations was expected – however TV Nova and CT1 remained constant only TV Prima slightly fell • TV advertising market was more than by digitalization (expected) influenced by the economic crisis – resulted in lower prices for GRP or even in new methods of advertising price calculation • Compared to other EU countries CR is behind in the process – the expected date of switching off the analog signal is Nov 11th 2011

18. Czech TVs and Internet • All of the stations are present on-line – archives or live streaming • ČT most original programs in the archive and ČT24 non-stop on-line streaming • Nova – news portal promoted in the prime time news • Prima cooperation with Stream.cz – on-line archive

19. Radio • Full-area stations: 6 public stations and 3 private stations • 15 stations in Prague • Regions – average 5 stations (the most 11) • Majority of the market divided among a few groups owning more stations • Dominant player French group Lagardere (Frekvence 1, Evropa 2, Radio DJ Regie radio music) • Impuls most listened to station • HIT radio network – largest regional net of 59 regional stations • KISS Radio: 7 regional station

20. Radio – Full area stations • BBC World Service – weekly reach 19,000 people • ČRo 1 – Radiožurnál – 1,389,000 • ČRo 2 – Praha – 587,000 • ČRo 3 – Vltava – 190,000 • ČRo 6 – 55,000 • ČRo 7 – Radio Praha – ??? • Evropa 2 – 1,918,000 • Frekvence 1 – 1,804,000 • Radio Impuls – 2,237,000

21. Radio – 10 most listened to stations • http://www.radiotv.cz/poslechovost/

22. Internet – news portals • Novinky.cz – common project of Daily Právo and Seznam.cz (search engine such as yahoo!) • Most visited news portal – 3 268 002 real users monthly • iDnes.cz – the Mafra publishing house • The portal connects and promotes content of all their media (Expresradio, Classic FM, Óčko TV, Lidovky, MFDnes) • Centrum.cz / Aktuálně.cz – owned by Centrum.cz Holding BV (Dutch company owned by investor Warburg Pincus) • Centrum.cz – the second Czech search engine after Seznam • Aktualne.cz – the first on-line only news daily • iHNed.cz – most visited serious news portal – includes more than 20 portals of specialized media such as weekly Ekonom, Marketing & media etc. • Ceskenoviny, Sportovninoviny, Prazskenoviny.cz –ČTK news

23. Internet – news portals www.netmonitor.cz

24. Social media • Connecting people that are somehow close to each other, usually due to their interests or social status. • The main difference to “old” media – user generated content Traditional Mass media Internet – feedback NEW MEDIA • What does it imply? Marketing is more and more becoming a dialogue!

25. New media • Blogs • www.blog.cz and blogs on news portals of traditional media • Wikipedie (Czech edition) • Music, video, photo sharing (YouTube, Flickr, Stream.tv) • Social networks (Facebook, Twitter, LinkedIn, MySpace, Bandzone)

26. Numbers of users – world wide Czech Republic • Facebook – exponentially growingover 2 mio (1.6 mio in Sept, 1.4 in Aug; almost 400 mio ww) • Twitter – approximately20 thousand (10 active) (75 mio ww)

27. New media – what they are like? • Enable measuring almost anything – thanks to new technologies • Enable immediate feedback • It is cheap to create the content, however originality and authenticity is a must • User generated contentresultsin animosity to any corporate interference • The message and uploaded information can hardly be controlled – it can easily be altered or parodied