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BAUER MEDIA DROVE SALES AND ACTION

ASDA BEAUTY WITH HEAT & CLOSER. BAUER MEDIA DROVE SALES AND ACTION. ASDA BEAUTY. THE CHALLENGE. THE INSIGHT. THE IDEA. BEAUTY FINDER. Drive awareness of the ASDA beauty range among ASDA shoppers and non ASDA shoppers. 74% of mums are working mums.

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BAUER MEDIA DROVE SALES AND ACTION

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  1. ASDA BEAUTY WITH HEAT & CLOSER BAUER MEDIA DROVE SALES AND ACTION

  2. ASDA BEAUTY THE CHALLENGE . THE INSIGHT THE IDEA BEAUTY FINDER Driveawarenessof the ASDA beauty range among ASDA shoppers and non ASDA shoppers. 74% of mums are working mums. A recent survey recognised that the average working mum works the equivalent of two full time jobs.She is time poor. The heat & Closer audience are time poor but want to look good – they are 3 times more likely than the average mum to be a heavy user of cosmetics. A regular feature curating the best beauty finds and trends from our beauty experts across the heat & Closer brands. It showcased the ASDA beauty offering through engaging advertorials with expert tutorial & peer to peer videos.

  3. RESULTS +31% INCREASE IN RECOMMENDATION 68% CAMPAIGN APPEAL VIDEO VIEWS 183K SOCIAL IMPRESSIONS 1.6M CAMPAIGN REACH 2.6M

  4. BAUER IMPACT & INFLUENCE INCREASED SALES CAMPAIGN AWARENESS DROVE ACTION Sales of cosmetics and toiletries saw a +4% increase in those shopping primarily at ASDA and a +7% increase in secondary shoppers. Campaign awareness was 51% (+6% usual Bauer benchmark)for those who had seen the activity in print and online,suggesting a cross-platform solution is the most effective. 59% of the audience took action after seeing the Bauer campaign.

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