Social Media Action Items. 10 Things You Must Do. 1. Get on Board the Cluetrain. 2. Educate Your C-Suite. Social media or collaborative communcaitons is not a passing fad This is a sea-change in consumer and buyer behavior. It is affecting the way we do business and the bottom line.
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Social MediaAction Items
10 Things You Must Do
Social media or collaborative communcaitons is not a passing fad
This is a sea-change in consumer and buyer behavior.
It is affecting the way we do business and the bottom line.
“In the age of customers empowered by blogs and social media, Dell has leapt from worst to first.”
The crucial word you hear at Dell is "relationship."
Dell blogger Menchaca has led the charge in convincing bloggers that "real people are here to listen."
He diligently responds and links to critics, and holds up his end of the conversation. "You can't fake it," he says.
Now you know what the conversation about, and who to talk too, figure out what content needs to be delivered – and how.
Pick your tools
Build your networks
Provide content worth watching and writing about