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Marketing Campaign. A2 Business Studies Unit 3. Creating a Marketing Campaign.

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Marketing campaign

Marketing Campaign

A2 Business Studies

Unit 3


Creating a marketing campaign
Creating a Marketing Campaign

Scenario: You are marketing executives, working at Saatchi & Saatchi, one of the world’s largest marketing agencies based in West London. You have been given the task of creating a marketing campaign which must be presented to your client. You can chose from the following clients to create a campaign for:

  • Innocent Drinks

  • Topshop / Topman

  • O2

  • Converse


Client s specification
Client’s Specification

Your Campaign Should be Completed as follows:

  • SMART Marketing Objectives

  • A ‘Mood Board’

  • An Advertising Poster

  • A basic advertising video - optional

  • Moving Averages Analysis

  • Market Analysis Featuring Extrapolation

  • Primary Market Research

  • A SWOT analysis

  • A clear marketing strategy – related to Ansoff’s Matrix


Moving averages
Moving Averages

  • Calculate and display 3 month moving averages on Excel.

  • Input a line of best fit.

  • Write an analysis of the trends/sales data for your firm.

  • Indicate what you predict via your extrapolation for the following months sales figures and include in analysis.


Client s specification1
Client’s Specification

Your Campaign Should be Completed as follows:

  • SMART Marketing Objectives

  • A ‘Mood Board’

  • An Advertising Poster

  • A basic advertising video - optional

  • Moving Averages Analysis

  • Market Analysis Featuring Extrapolation

  • Primary Market Research

  • A SWOT analysis

  • A clear marketing strategy – related to Ansoff’s Matrix


Primary market research
Primary Market Research

  • Design a questionnaire to gauge consumer response to your marketing campaign.

  • Upload on to www.surveymonkey.com .

  • 40 respondents.

  • Analyse the results using the websites tools.


Plenary
Plenary

What has been completed?

  • SMART Marketing Objectives

  • A ‘Mood Board’

  • An Advertising Poster

  • A basic advertising video - optional

  • Moving Averages Analysis

  • Market Analysis Featuring Extrapolation

  • Primary Market Research

  • A SWOT analysis

  • A clear marketing strategy – related to Ansoff’s Matrix


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