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Marketing Campaign. A2 Business Studies Unit 3. Creating a Marketing Campaign.

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marketing campaign

Marketing Campaign

A2 Business Studies

Unit 3

creating a marketing campaign
Creating a Marketing Campaign

Scenario: You are marketing executives, working at Saatchi & Saatchi, one of the world’s largest marketing agencies based in West London. You have been given the task of creating a marketing campaign which must be presented to your client. You can chose from the following clients to create a campaign for:

  • Innocent Drinks
  • Topshop / Topman
  • O2
  • Converse
client s specification
Client’s Specification

Your Campaign Should be Completed as follows:

  • SMART Marketing Objectives
  • A ‘Mood Board’
  • An Advertising Poster
  • A basic advertising video - optional
  • Moving Averages Analysis
  • Market Analysis Featuring Extrapolation
  • Primary Market Research
  • A SWOT analysis
  • A clear marketing strategy – related to Ansoff’s Matrix
moving averages
Moving Averages
  • Calculate and display 3 month moving averages on Excel.
  • Input a line of best fit.
  • Write an analysis of the trends/sales data for your firm.
  • Indicate what you predict via your extrapolation for the following months sales figures and include in analysis.
client s specification1
Client’s Specification

Your Campaign Should be Completed as follows:

  • SMART Marketing Objectives
  • A ‘Mood Board’
  • An Advertising Poster
  • A basic advertising video - optional
  • Moving Averages Analysis
  • Market Analysis Featuring Extrapolation
  • Primary Market Research
  • A SWOT analysis
  • A clear marketing strategy – related to Ansoff’s Matrix
primary market research
Primary Market Research
  • Design a questionnaire to gauge consumer response to your marketing campaign.
  • Upload on to www.surveymonkey.com .
  • 40 respondents.
  • Analyse the results using the websites tools.
plenary
Plenary

What has been completed?

  • SMART Marketing Objectives
  • A ‘Mood Board’
  • An Advertising Poster
  • A basic advertising video - optional
  • Moving Averages Analysis
  • Market Analysis Featuring Extrapolation
  • Primary Market Research
  • A SWOT analysis
  • A clear marketing strategy – related to Ansoff’s Matrix
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