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E-Marketing Campaign PowerPoint PPT Presentation

E-Marketing Campaign Get new customers through the Internet By: Eng. Ahmed Sabry CEO, IT Vision [email protected] Mobile: +2-010-6306262 E-Business Concept Investment & ROI - Assign budget

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E-Marketing Campaign

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E-Marketing Campaign

Get new customers through the Internet

By: Eng. Ahmed Sabry

CEO, IT Vision

[email protected]

Mobile: +2-010-6306262


E-Business Concept

  • Investment & ROI

  • - Assign budget

2. Research Analysis- Understand current scenario- Understand customers needs- understand competitor behavior- understand business goals/objectives

5. Traffic Analysis- Analysis Web Site Traffic

- Implement required changes

  • 3. Web Site Building- Interface design

  • Content editing

  • online Publishing

  • Testing

4. E-Marketing Campaign- Study best campaign

- Implement campaign in accordance with timelines and budget


E-Marketing Campaign

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


How are people finding websites?

Search Engines81 %

Links exchange 59 %

Someone told me (WOM)57 %

Magazine 52 %

TV 48 %

Guessed the address 42 %

Bulk e-mail 39 %

National newspaper 37 %

Banner Ads 21 %

Radio 19 %

From a local newspaper 17 %

Billboard /poster12 %

Direct mail 10 %

[Source Forrester research]


Facts & Numbers

20% of humans on earth are using internet now


It does not matter how nice is your site looks, if no one ever find it


How can we reach the largest Audience (hits, traffic)

There is no magic

It is science & art called

Web Site Promotion


When do i start promoting ?


Do not get in rush (Your mistakes may be forever)

  • Learn about the web

  • Learn about the search engines

  • Learn about your competitors

go out and


First of all Prepare your Site


Prepare your site first

  • Design your site to make high hits

  • Build your site to be informative

  • Build your reputation on quality

  • People dislike (under construction) …Sometimes they never come back.


Web Site promotion

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


Submitting to Search Engines

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


The Search Engine Challenge

Getting on the top pages of the main engines and staying there is no easy task (but it’s worth the trouble).


Facts & Numbers

  • 90% of all web users depend on search engines to find products and information

  • The Top search engines account 85-95% of all searches on the web

  • 47% of searchers NEVER look at pages ranked below #30 (first 100 search result)

  • Yahoo gets over 1.000.000 Site submitting every week ---> they accept ONLY 10,000 Sites


Relationship between Search Engines


What if you are not listed on the big eight or not in the top of their search result ?


Learn how they work and how they rank web sites

Search engines secrets


How To Get Your Site There

STEP 1 – Optimise Site

<heading tags>+ <title tags>+ <alt tags>+ <keyword relevancy>+ <keywords in content>+ <inbound lines>+ <meta tags>

Repeat the Process

STEP 2 – Submit site to search engines

STEP 4 – Ranking

Yahoo/Google etc.1.www.companyA.com2.www.companyB.com3.www.companyC.com4.www.companyD.com5.www.companyE.com

URL Submissionwww.yourcompany.com

Home

About

Services

STEP 3 – Search engine spiders “crawl” through the pages in the site. An algorithm is applied and the site is indexed


The major search elements

  • Title

  • Meta data

    (Description & Words)

  • Pages content

  • Images text

    Alt= tags


KEYWORDS HERE, KEYWORDS THERE, KEYWORDS EVERY WHERE ON YOUR SITE.

The Golden Rule


Keyword Competing


Pay-Per-Click submission


Overture Suggestion Tool


Banner Ads

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


Banner Advertising

Your on-line Salesperson


What is Banner

A rectangle (468 pixels wide by 60 pixels high) usually appear at the top of web pages


Every One is trying to get their site listed at the top of the search result page, Unfortunately, this is not always possible

They can BUY there place by BANNER ADS


Banner ads Advantages

  • Banner is your on-line logo

  • Banner is your company gateway

  • Users are one click away from your company

  • Banner is very lovely for Audience


Banner Ads prices

Three existing pricing models:

  • Flat Free

  • CPM (cost per thousand impression or hits)

    $10 to $90

  • Charge per click through ------> $0.5 to $1.0


Banner Success

Click through ratio:

Means the ratio of how many times your banner is displayed to how many times it’s clicked

Average click through rates are 2 to 2.5%


Cost per Visitor for targeted banner ads usually from $0.7 to $2.0


Banner Ads for FREE

Banner Exchange


Bulk E-mail

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


Bulk E-mail

You can directly advertise million people by just ONE click


Bulk E-mail efficiency

85% of online users have e-mail

59%Percent of e-mail users use e-mail daily

72% check e-mail first when they sit down in front of the computer


e

e

If you send 25,000 mailings:

Your direct mail costs would be$23,000

Your e-mail costs would be$7,500

Which would you rather pay?

Cost of Bulk E-mail

Cost Comparisons

Creative

Imaging

Printing

e-Messaging

Mailing

Postage

$0.22

$0.00

$0.00

$0.00

$0.08

$0.00

$0.22

$0.11

$0.33

$0.00

$0.05

$0.22

TOTAL COST = $0.92

TOTAL COST = $0.30


Response Rates

18

15

12

9

6

3

%

Banner Ads

e-mail

Direct Mail

Media


Data

Reporting & Analysis

e-mail Marketing& Communication

The Bulk E-mail Process

Planning

Analysis

Sending


Take Care

The climate on the Internet is very ANTISPAM right now


Starting your own E-mail mailing list


newsletter Ads

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


E-mail boxes

What is Newsletter ?

News companies deliver news by e-mail and they accept advertising.


newsletter Advertising (Ezines)

Those who subscribe to the newsletter have an interest in the topics covered and should also be interested in your product or service


Prices and efficiency

  • Advertising on Ezines can be done for a very small charge ($30 for 10,000 subscribers) or even for free

  • Response rates from 10% to 30%


Sending to mailing lists

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


Sending to Mailing list

Listserv

Machine

Your message sent to all subscribers of the list


Mailing list

Electronic mailing lists provide forms for Internet users to participate in discussions or receive information on thousands of topics.


Links Exchange

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


Links Exchange

  • I would appreciate it if you would visit my site, and if appropriate to your audience, put a link to my site from yours.


Web Rings

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Linked exchange

Mailing lists

Off line Ads

Web rings


Web Rings

  • A Web Ring is a group of sites, usually in a similar theme, all linked together in a circle. Each member site puts the special code intotheir page.


Off-line Advertising

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Linked exchange

Mailing lists

Off line Ads

Web rings


Off-line Advertising

  • Wherever your company’s LOGO is, put your URL (Business Card, press ads,..etc)

  • Tell the world about your site


Thank you


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