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E-Marketing Campaign Get new customers through the Internet By: Eng. Ahmed Sabry CEO, IT Vision [email protected] Mobile: +2-010-6306262 E-Business Concept Investment & ROI - Assign budget

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e marketing campaign

E-Marketing Campaign

Get new customers through the Internet

By: Eng. Ahmed Sabry

CEO, IT Vision

[email protected]

Mobile: +2-010-6306262

e business concept
E-Business Concept
  • Investment & ROI
  • - Assign budget

2. Research Analysis- Understand current scenario- Understand customers needs- understand competitor behavior- understand business goals/objectives

5. Traffic Analysis- Analysis Web Site Traffic

- Implement required changes

  • 3. Web Site Building- Interface design
  • Content editing
  • online Publishing
  • Testing

4. E-Marketing Campaign- Study best campaign

- Implement campaign in accordance with timelines and budget

e marketing campaign4
E-Marketing Campaign

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings

how are people finding websites
How are people finding websites?

Search Engines 81 %

Links exchange 59 %

Someone told me (WOM) 57 %

Magazine 52 %

TV 48 %

Guessed the address 42 %

Bulk e-mail 39 %

National newspaper 37 %

Banner Ads 21 %

Radio 19 %

From a local newspaper 17 %

Billboard /poster 12 %

Direct mail 10 %

[Source Forrester research]

facts numbers

Facts & Numbers

20% of humans on earth are using internet now

do not get in rush your mistakes may be forever
Do not get in rush (Your mistakes may be forever)
  • Learn about the web
  • Learn about the search engines
  • Learn about your competitors

go out and

prepare your site first
Prepare your site first
  • Design your site to make high hits
  • Build your site to be informative
  • Build your reputation on quality
  • People dislike (under construction) …Sometimes they never come back.
web site promotion
Web Site promotion

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings

submitting to search engines
Submitting to Search Engines

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings

the search engine challenge
The Search Engine Challenge

Getting on the top pages of the main engines and staying there is no easy task (but it’s worth the trouble).

facts numbers16
Facts & Numbers
  • 90% of all web users depend on search engines to find products and information
  • The Top search engines account 85-95% of all searches on the web
  • 47% of searchers NEVER look at pages ranked below #30 (first 100 search result)
  • Yahoo gets over 1.000.000 Site submitting every week ---> they accept ONLY 10,000 Sites
how to get your site there
How To Get Your Site There

STEP 1 – Optimise Site

<heading tags>+ <title tags>+ <alt tags>+ <keyword relevancy>+ <keywords in content>+ <inbound lines>+ <meta tags>

Repeat the Process

STEP 2 – Submit site to search engines

STEP 4 – Ranking

Yahoo/Google etc.1.www.companyA.com2.www.companyB.com3.www.companyC.com4.www.companyD.com5.www.companyE.com

URL Submissionwww.yourcompany.com

Home

About

Services

STEP 3 – Search engine spiders “crawl” through the pages in the site. An algorithm is applied and the site is indexed

the major search elements
The major search elements
  • Title
  • Meta data

(Description & Words)

  • Pages content
  • Images text

Alt= tags

banner ads
Banner Ads

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings

banner advertising

Banner Advertising

Your on-line Salesperson

what is banner
What is Banner

A rectangle (468 pixels wide by 60 pixels high) usually appear at the top of web pages

slide29

Every One is trying to get their site listed at the top of the search result page, Unfortunately, this is not always possible

They can BUY there place by BANNER ADS

banner ads advantages
Banner ads Advantages
  • Banner is your on-line logo
  • Banner is your company gateway
  • Users are one click away from your company
  • Banner is very lovely for Audience
banner ads prices
Banner Ads prices

Three existing pricing models:

  • Flat Free
  • CPM (cost per thousand impression or hits)

$10 to $90

  • Charge per click through ------> $0.5 to $1.0
banner success
Banner Success

Click through ratio:

Means the ratio of how many times your banner is displayed to how many times it’s clicked

Average click through rates are 2 to 2.5%

banner ads for free

Banner Ads for FREE

Banner Exchange

slide35

Bulk E-mail

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings

bulk e mail

Bulk E-mail

You can directly advertise million people by just ONE click

bulk e mail efficiency

Bulk E-mail efficiency

85% of online users have e-mail

59%Percent of e-mail users use e-mail daily

72% check e-mail first when they sit down in front of the computer

slide38

e

e

If you send 25,000 mailings:

Your direct mail costs would be$23,000

Your e-mail costs would be$7,500

Which would you rather pay?

Cost of Bulk E-mail

Cost Comparisons

Creative

Imaging

Printing

e-Messaging

Mailing

Postage

$0.22

$0.00

$0.00

$0.00

$0.08

$0.00

$0.22

$0.11

$0.33

$0.00

$0.05

$0.22

TOTAL COST = $0.92

TOTAL COST = $0.30

slide39

Response Rates

18

15

12

9

6

3

%

Banner Ads

e-mail

Direct Mail

Media

slide40

Data

Reporting & Analysis

e-mail Marketing& Communication

The Bulk E-mail Process

Planning

Analysis

Sending

take care

Take Care

The climate on the Internet is very ANTISPAM right now

slide43

newsletter Ads

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings

what is newsletter

E-mail boxes

What is Newsletter ?

News companies deliver news by e-mail and they accept advertising.

newsletter advertising ezines
newsletter Advertising (Ezines)

Those who subscribe to the newsletter have an interest in the topics covered and should also be interested in your product or service

prices and efficiency
Prices and efficiency
  • Advertising on Ezines can be done for a very small charge ($30 for 10,000 subscribers) or even for free
  • Response rates from 10% to 30%
slide47

Sending to mailing lists

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings

sending to mailing list
Sending to Mailing list

Listserv

Machine

Your message sent to all subscribers of the list

mailing list
Mailing list

Electronic mailing lists provide forms for Internet users to participate in discussions or receive information on thousands of topics.

slide50

Links Exchange

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings

links exchange
Links Exchange
  • I would appreciate it if you would visit my site, and if appropriate to your audience, put a link to my site from yours.
slide52

Web Rings

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Linked exchange

Mailing lists

Off line Ads

Web rings

web rings
Web Rings
  • A Web Ring is a group of sites, usually in a similar theme, all linked together in a circle. Each member site puts the special code intotheir page.
slide54

Off-line Advertising

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Linked exchange

Mailing lists

Off line Ads

Web rings

off line advertising
Off-line Advertising
  • Wherever your company’s LOGO is, put your URL (Business Card, press ads,..etc)
  • Tell the world about your site
ad