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E-Marketing Campaign Get new customers through the Internet By: Eng. Ahmed Sabry CEO, IT Vision [email protected] Mobile: +2-010-6306262 E-Business Concept Investment & ROI - Assign budget

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E marketing campaign l.jpg

E-Marketing Campaign

Get new customers through the Internet

By: Eng. Ahmed Sabry

CEO, IT Vision

[email protected]

Mobile: +2-010-6306262


E business concept l.jpg
E-Business Concept

  • Investment & ROI

  • - Assign budget

2. Research Analysis- Understand current scenario- Understand customers needs- understand competitor behavior- understand business goals/objectives

5. Traffic Analysis- Analysis Web Site Traffic

- Implement required changes

  • 3. Web Site Building- Interface design

  • Content editing

  • online Publishing

  • Testing

4. E-Marketing Campaign- Study best campaign

- Implement campaign in accordance with timelines and budget


E marketing campaign4 l.jpg
E-Marketing Campaign

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


How are people finding websites l.jpg
How are people finding websites?

Search Engines 81 %

Links exchange 59 %

Someone told me (WOM) 57 %

Magazine 52 %

TV 48 %

Guessed the address 42 %

Bulk e-mail 39 %

National newspaper 37 %

Banner Ads 21 %

Radio 19 %

From a local newspaper 17 %

Billboard /poster 12 %

Direct mail 10 %

[Source Forrester research]


Facts numbers l.jpg

Facts & Numbers

20% of humans on earth are using internet now



There is no magic l.jpg

How can we reach the largest Audience (hits, traffic)

There is no magic

It is science & art called

Web Site Promotion



Do not get in rush your mistakes may be forever l.jpg
Do not get in rush (Your mistakes may be forever)

  • Learn about the web

  • Learn about the search engines

  • Learn about your competitors

go out and



Prepare your site first l.jpg
Prepare your site first

  • Design your site to make high hits

  • Build your site to be informative

  • Build your reputation on quality

  • People dislike (under construction) …Sometimes they never come back.


Web site promotion l.jpg
Web Site promotion

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


Submitting to search engines l.jpg
Submitting to Search Engines

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


The search engine challenge l.jpg
The Search Engine Challenge

Getting on the top pages of the main engines and staying there is no easy task (but it’s worth the trouble).


Facts numbers16 l.jpg
Facts & Numbers

  • 90% of all web users depend on search engines to find products and information

  • The Top search engines account 85-95% of all searches on the web

  • 47% of searchers NEVER look at pages ranked below #30 (first 100 search result)

  • Yahoo gets over 1.000.000 Site submitting every week ---> they accept ONLY 10,000 Sites




Learn how they work and how they rank web sites l.jpg

Learn how they work and how they rank web sites top of their search result ?

Search engines secrets


How to get your site there l.jpg
How To Get Your Site There top of their search result ?

STEP 1 – Optimise Site

<heading tags>+ <title tags>+ <alt tags>+ <keyword relevancy>+ <keywords in content>+ <inbound lines>+ <meta tags>

Repeat the Process

STEP 2 – Submit site to search engines

STEP 4 – Ranking

Yahoo/Google etc.1.www.companyA.com2.www.companyB.com3.www.companyC.com4.www.companyD.com5.www.companyE.com

URL Submissionwww.yourcompany.com

Home

About

Services

STEP 3 – Search engine spiders “crawl” through the pages in the site. An algorithm is applied and the site is indexed


The major search elements l.jpg
The major search elements top of their search result ?

  • Title

  • Meta data

    (Description & Words)

  • Pages content

  • Images text

    Alt= tags






Banner ads l.jpg
Banner Ads SITE.

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


Banner advertising l.jpg

Banner Advertising SITE.

Your on-line Salesperson


What is banner l.jpg
What is Banner SITE.

A rectangle (468 pixels wide by 60 pixels high) usually appear at the top of web pages


Slide29 l.jpg

Every One is trying to get their site listed at the top of the search result page, Unfortunately, this is not always possible

They can BUY there place by BANNER ADS


Banner ads advantages l.jpg
Banner ads Advantages the search result page, Unfortunately, this is not always possible

  • Banner is your on-line logo

  • Banner is your company gateway

  • Users are one click away from your company

  • Banner is very lovely for Audience


Banner ads prices l.jpg
Banner Ads prices the search result page, Unfortunately, this is not always possible

Three existing pricing models:

  • Flat Free

  • CPM (cost per thousand impression or hits)

    $10 to $90

  • Charge per click through ------> $0.5 to $1.0


Banner success l.jpg
Banner Success the search result page, Unfortunately, this is not always possible

Click through ratio:

Means the ratio of how many times your banner is displayed to how many times it’s clicked

Average click through rates are 2 to 2.5%


Cost per visitor for targeted banner ads usually from 0 7 to 2 0 l.jpg

Cost per Visitor for targeted banner ads usually from the search result page, Unfortunately, this is not always possible$0.7 to $2.0


Banner ads for free l.jpg

Banner Ads for FREE the search result page, Unfortunately, this is not always possible

Banner Exchange


Slide35 l.jpg

Bulk E-mail the search result page, Unfortunately, this is not always possible

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


Bulk e mail l.jpg

Bulk E-mail the search result page, Unfortunately, this is not always possible

You can directly advertise million people by just ONE click


Bulk e mail efficiency l.jpg

Bulk E-mail efficiency the search result page, Unfortunately, this is not always possible

85% of online users have e-mail

59%Percent of e-mail users use e-mail daily

72% check e-mail first when they sit down in front of the computer


Slide38 l.jpg

e the search result page, Unfortunately, this is not always possible

e

If you send 25,000 mailings:

Your direct mail costs would be$23,000

Your e-mail costs would be$7,500

Which would you rather pay?

Cost of Bulk E-mail

Cost Comparisons

Creative

Imaging

Printing

e-Messaging

Mailing

Postage

$0.22

$0.00

$0.00

$0.00

$0.08

$0.00

$0.22

$0.11

$0.33

$0.00

$0.05

$0.22

TOTAL COST = $0.92

TOTAL COST = $0.30


Slide39 l.jpg

Response Rates the search result page, Unfortunately, this is not always possible

18

15

12

9

6

3

%

Banner Ads

e-mail

Direct Mail

Media


Slide40 l.jpg

Data the search result page, Unfortunately, this is not always possible

Reporting & Analysis

e-mail Marketing& Communication

The Bulk E-mail Process

Planning

Analysis

Sending


Take care l.jpg

Take Care the search result page, Unfortunately, this is not always possible

The climate on the Internet is very ANTISPAM right now


Starting your own e mail mailing list l.jpg

Starting your own the search result page, Unfortunately, this is not always possibleE-mail mailing list


Slide43 l.jpg

newsletter Ads the search result page, Unfortunately, this is not always possible

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


What is newsletter l.jpg

E-mail boxes the search result page, Unfortunately, this is not always possible

What is Newsletter ?

News companies deliver news by e-mail and they accept advertising.


Newsletter advertising ezines l.jpg
newsletter Advertising (Ezines) the search result page, Unfortunately, this is not always possible

Those who subscribe to the newsletter have an interest in the topics covered and should also be interested in your product or service


Prices and efficiency l.jpg
Prices and efficiency the search result page, Unfortunately, this is not always possible

  • Advertising on Ezines can be done for a very small charge ($30 for 10,000 subscribers) or even for free

  • Response rates from 10% to 30%


Slide47 l.jpg

Sending to mailing lists the search result page, Unfortunately, this is not always possible

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


Sending to mailing list l.jpg
Sending to Mailing list the search result page, Unfortunately, this is not always possible

Listserv

Machine

Your message sent to all subscribers of the list


Mailing list l.jpg
Mailing list the search result page, Unfortunately, this is not always possible

Electronic mailing lists provide forms for Internet users to participate in discussions or receive information on thousands of topics.


Slide50 l.jpg

Links Exchange the search result page, Unfortunately, this is not always possible

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Links exchange

Mailing lists

Off line Ads

Web rings


Links exchange l.jpg
Links Exchange the search result page, Unfortunately, this is not always possible

  • I would appreciate it if you would visit my site, and if appropriate to your audience, put a link to my site from yours.


Slide52 l.jpg

Web Rings the search result page, Unfortunately, this is not always possible

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Linked exchange

Mailing lists

Off line Ads

Web rings


Web rings l.jpg
Web Rings the search result page, Unfortunately, this is not always possible

  • A Web Ring is a group of sites, usually in a similar theme, all linked together in a circle. Each member site puts the special code intotheir page.


Slide54 l.jpg

Off-line Advertising the search result page, Unfortunately, this is not always possible

Banner Ads

Search Engines

newsletters

Bulk E-mail

Internet

Linked exchange

Mailing lists

Off line Ads

Web rings


Off line advertising l.jpg
Off-line Advertising the search result page, Unfortunately, this is not always possible

  • Wherever your company’s LOGO is, put your URL (Business Card, press ads,..etc)

  • Tell the world about your site


Thank you l.jpg

Thank you the search result page, Unfortunately, this is not always possible


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