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Fre$h Savings : Tennessee Farmers Markets April 2016

Fre$h Savings : Tennessee Farmers Markets April 2016. Introductions. Kirstie Adkisson AARP Foundation Fre$h Savings Volunteer and Outreach Coordinator Tennessee. Fre$h Savings Project Goals.

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Fre$h Savings : Tennessee Farmers Markets April 2016

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  1. Fre$h Savings: Tennessee Farmers MarketsApril 2016

  2. Introductions Kirstie Adkisson AARP Foundation Fre$h Savings Volunteer and Outreach Coordinator Tennessee

  3. Fre$h Savings Project Goals • Develop an innovative, replicable and scalable fresh fruit and vegetable (FFV) incentive redemption system that is broadly supported by retail grocers, Farmers Markets and farmer vendors. • Increase FFV purchases by participating SNAP households in Tennessee and Mississippi. • Increase FFV consumption by SNAP participants. • Strengthen the impact of the program among older SNAP participants with additional on-site nutrition education.

  4. Site Map for Program

  5. 2015 TN Results 2015 Soft Launch FM Review 11 Tennessee Farmers Markets Launched • Soft launches beginning mid September 2015 • 4 Memphis area, 2 Nashville area, 3 Chattanooga area, 2 Knoxville area Kroger Grocery Store Program Overview • Launched Fresh Savings in 7 Kroger stores • Nutrition Education Program

  6. 2015 TN FM Results

  7. 2016 Projections • Year Two TN Footprint • Increase from 11 FMs to 17 FMs. • Increase from 7 Kroger stores to 13 Kroger stores. • The Fre$h Savings team will be working with each Farmer Market manager to implement a unique media plan for your program regarding Fre$h Savings. • The TN Department of Human Services successfully pulled all the necessary data for the new locations. • Our evaluators are currently collecting baseline data. Launch dates confirmed!

  8. Benefits of Incentive Programs • USDA Report: incentive programs increase EBT sales • NY Health Bucks - more than doubled the amount of EBT sales compared to nearby markets without the program. • Minnesota Markets with MarketMatch had a 91% increase with EBT sales with an incentive program • WW study shows significant increase in amount of FFV consumed by participants: • Amount of fresh fruits and vegetables purchased and consumed significantly increased in 2011 study • Measurable beneficial impact on farmers, farmers markets and surrounding neighborhoods

  9. Collateral & Promotion Support 2016 Maria Parham

  10. FS PROJECT COLLATERAL Print Brochures Banners Fliers Stickers 18 x 11 Poster Sandwich boards Non-Print Press Release Launch events Radio & print Local promotion Outreach in target communities

  11. Staff Contact Info • Amy Kone– Tennessee State Coordinator • E-mail: akone@aarp.org • Phone: (615) 540-2123 • Maria Parham- Volunteer + Outreach Coordinator • E-mail mparham@aarp.org • Phone: (901) 786-2921 • Hilary Neff – Field Coordinator, Wholesome Wave • E-mail: hilary@wholesomewave.org • Phone: (310) 874-3369 • Maryanne Ombija - Program Manager, Wholesome Wave • E-mail: maryanne@wholesomewave.org • Phone: (860) 990-3723

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