Cct 300 critical analysis of media
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CCT 300: Critical Analysis of Media. Class 10: Information Overload/Web 2.0. Administrivia. Feedback on culture jamming/social influence proposals sent to one member either by email or internal Wikispaces email – find it and share it. Elitist Return? Net Neutrality.

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CCT 300: Critical Analysis of Media

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Cct 300 critical analysis of media

CCT 300:Critical Analysis of Media

Class 10:

Information Overload/Web 2.0



  • Feedback on culture jamming/social influence proposals sent to one member either by email or internal Wikispaces email – find it and share it

Elitist return net neutrality

Elitist Return? Net Neutrality

  • Is some information more important? Should it get priority access to “the tubes?”

  • Tiered access - who controls it? To what good purpose? How?

Tiered access

Tiered access

  • Internet 2, Can*net 4, private internal networks

  • Sheridan’s iChat server and other university bandwidth issues (e.g., YouTube filtering!)

  • Commercial censorship - Telus vs. union, Shaw vs. VoIP, AOL vs. anti-AOL consumer sites, US Military vs. progressive blogs, Google and Yahoo! in China, RIAA/file trading - others?

A critical take

A Critical Take

  • Winner and mythinformation - technology adherents take to near mythical descriptions of how technology will change the world

  • See also Noble - Religion of Technology - designers themselves speak in terms of highly spiritual terms (creation, transcendence, inevitable utopia)

Four myths

Four Myths

  • People are lacking information

  • Information is knowledge

  • Knowledge is power

  • Information access = equitable and democratic social power

Do we really lack information

Do we really lack information?

  • Many argue opposite - we’re drowning, and we are losing the ability to make relevant associations and connections as a result

  • Ex: 500-channel universe, academic journal explosion - little common ground, little opportunity for full analysis

Information knowledge

Information = Knowledge?

  • Sheer quantity of information may lead to information overload and destruction of knowledge

  • Perceived knowledge vs. actionable and understood knowledge

  • 9/11 example - information regarding terror cells existed but was scattered, uncoordinated - it didn’t make sense

Knowledge power

Knowledge = Power?

  • Knowledge available at the right time and context to people with the power and resources to act upon it might equal power

  • Knowledge itself might leave you powerless - and frustratingly so - e.g., blogosphere and politics (e.g., Deaniacs and Paultards) – but can be successful if tethered right (e.g.,

Information democracy

Information = Democracy?

  • Capacity for self-governance isn’t just information-based

  • Most people are simply not interested in all the relevant information

  • Direct democracy can be dangerous, even asinine - e.g., Stockwell “Doris” Day example from 22 Minutes)

Web 2 0

Web 2.0

  • What does this even mean?

  • - how many of these services can we really use?

  • A new bubble for a new age?

Web 1 0

Web 1.0

  • Web pages as simple publication - “brochureware”

  • Static content, little to no community participation or input

1 0 2 0

1.0 -> 2.0

  • Introduction of community and data management systems

  • Leveraging power of social networks

  • Data-driven content - dynamic page creation

  • Data manipulation and creation by users

  • Democratic, open-source generally

Slates mcafee


  • Search

  • Linking

  • Authorship

  • Tagging

  • Extensions

  • Signals

McAfee, A.P (2006). Enterprise 2.0: The Dawn of Emergent Collaboration. Sloan Management Review, 47(3), 21-6.

Another take carr

Another take (Carr)

Carr, A. (2007). Designing for Sustainable Conversations. InteractionCamp 2007.

Web based forums

Web-based Forums

  • A resuscitation of BBS and Usenet

  • Communities of interest built around particular topics, areas of interest

  • Example: Craigslist: “don’t be evil” approach, similar to Google - community of trust, simple functional interface, paid ads in major markets (mostly for quality control, and at user’s request)



  • Collaborative writing and editing of material

  • Wikipedia as gold standard, but also effective for more localized communities of practice (e.g., TorCamp conferences)

  • Other examples?



  • Webpage driven by content management system for ease of use/updating

  • Cheap platform for personal and group expression

  • Blogs withiin blogs develop and contribute new talent - e.g., DailyKos user journals

  • Communities of interest build through link exchanges, trackbacks

  • Examples?



  • Short, informal info bursts - similar to texting

  • Twitter - what are you doing right now (140 characters or less) - hence use of TinyURLs.

  • Facebook status updates

Social networking

Social Networking

  • Building communities of friends by school, community, interests, etc.

  • Builds FOAF networks

  • Shared profiles with some privacy restrictions (e.g., keeping phone, IM to friend networks)

  • Examples?

Cct 300 critical analysis of media

Examples orkut and facebook

Examples: Orkut and Facebook

  • Orkut (Google experiment) - FOAF spam and a strange Brazilian takeover - now kind of useless if you don’t speak Portuguese.

  • Facebook - Ivy league roots, now broader audience

  • Facebook news feed - all actions of friends relayed - privacy concerns?

  • Facebook API - acceleration of services (and junk)

  • Google OpenSocial - Orkut and others to share common API

  • Has Facebook peaked?

Rss feeds

RSS Feeds

  • Information feeds to create push vs. pull relationshiop to media

  • Feed aggregators (browser, online or application) collect new information feeds in one location

  • Increasingly mashed up with other services (e.g., Yahoo! Pipes)



  • Collaborative tagging and categorization of materials

  • Tags and categories develop organically through community input

  • Opposite direction from taxonomy – top-down, enforced control (e.g., Library of Congress)

  • Use in TorCamp conferences

Collaborative favourites bookmarks

Collaborative Favourites/Bookmarks

  • Shared items/pages of interest

  • Services such as Digg,, Reddit, Fark, (too) many others become ways of tracking commonly bookmarked items

  • tagging and its benefits

Collaborative calendaring

Collaborative Calendaring

  • E.g., and Facebook’s event calendar – events both you and your friends are interested in

  • Shared calendaring services (mostly based on iCal standards…)

Photo sharing

Photo sharing

  • Sharing of photo albums, often with annotations, notes

  • Control of publication - publication to friends only or wide publication

  • Flickr, Picassa, (too?) many others

  • Local example: BubbleShare

Video sharing

Video Sharing

  • User-driven shared video services like YouTube, Google Video (others?)

  • (Increasingly) amateur content - some with surprisingly sizeable audiences

  • Exposure driven by user rankings

  • Easily leveraged by blogs/wikis as embedded media, easily shared

File sharing

File Sharing

  • Peer-to-peer networks to trade files (all legal ones, I’m sure…)

  • Distributed bandwidth allows for transfer without vulnerable central nodes (e.g., torrents)

  • Community effect - learning about files shared by others



  • Downloadable audio or video broadcasts, related (but not necessarily tied) to popularlity of iPod

  • Itunes integration - a central repository for podcast feeds, but there are others

Some games

(Some) Games

  • Which games?

  • Multiplayer games - building of community around game actions, especially games that require group interaction to succeed

  • Examples?

Cct 300 critical analysis of media


  • Is instant messaging really 2.0?

  • To some extent, it adheres to SLATES, but the community is generally very insular – email isn’t really 2.0 for the same reason

Next week

Next week…

  • Last formal lecture – remaining notes on Web 2.0 and notes on creativity, its economic value, and why you should be concerned about being creative.

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