2008 Boys State Directors Conference Stimulating Hometown Media Coverage

1. Public Relations 2008 Boys State Directors Conference Stimulating Hometown Media Coverage

2. Public Relations • Pre-Event: • Encourage post media advisories • Encourage personal contact with local media – SELL THE STORY • Boys State promotional video • Testaments of graduates • Post websites • Develop master media contact list for all

3. Public Relations MAKE NEWS across your state

4. Public Relations Individual Local Media List for Each Participant Daily, weekly newspapers; television stations; talk radio stations; high school newspaper Post should have each participant fill out withcomplete contact information.

5. Public Relations The Event: Boys State Week How to keep the media fed

6. Public Relations • Assign staff member or volunteer as full time • media relations representative • Pitch radio interviews with participants, staff, and graduates • Email photo-caption stories to hometown print media • Shoot B-roll of activities; pitch availability to assignment editors and reporters

7. Public Relations Post Event: + The best is yet to come Bring the story home.

8. Public Relations Continue the Momentum • Write master follow-up release tailored to each participant • Market to media with offer of interview • Send to high schools of participants

9. Public Relations • Contact local TV morning news shows for in-studio interview opportunities with video shot during Boys State • Promote post dinner events with local participants to media – Invite the mayor, local pols

10. Public Relations • Community Visibility • In the media • -Throughout the state • = Program Growth

11. Public Relations 2008 Boys State Directors Conference