Wisconsin naturopathic physicians association
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Wisconsin Naturopathic Physicians Association. Fundraising Education Day October 2007. Fundraising Challenge. Long-Range Needs The answer to the challenge of the long-range nature of our funding need is:. Relationship. Relationship Establishes:. Belief in our organization

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Wisconsin naturopathic physicians association

Wisconsin NaturopathicPhysicians Association

Fundraising Education Day

October 2007


Fundraising challenge

Fundraising Challenge

Long-Range Needs

The answer to the challenge of the long-range nature of our funding need is:

Relationship


Relationship establishes

Relationship Establishes:

  • Belief in our organization

  • Open communication

  • Passion


Donors will give because

Donors will give because:

  • It makes them feel good

  • They are passionate about the cause

    Requires Relationship


Methods to develop relationship

Methods to Develop Relationship

  • Corporate Case

  • Events

  • Recognition

  • Demonstration of Mission

  • Repetition of Contact


Corporate case

Corporate Case

  • Goals

  • Develop the rationale of why that organization should stand behind us with funding/support.

  • Demonstrate why ND Med is necessary in our state. Identify the benefits which match the passions of that organization.

  • 2-3 page printed media device presented to the potential donor during an in-person meeting preferably with 2 members. No ‘Ask’ at this meeting, strictly educational.

  • But then follow-up, again in-person, clarify questions.


Corporate case contents

Vision

Progress – where we’ve been, where we are & where we’re going

Benefits of supporting us – ie: licensure = access

Licensure timeline

Pros & Cons – honestly statesome of our challenges

Power/People Behind Effort

Testimonials – maybe with pictures

Overall plan in 5 years – bigger than licensure

How we plan to achieve it

Visually pleasing – bullets, space, phrases, pictures, color

Corporate Case Contents


Methods to develop relationship1

Methods to Develop Relationship

  • Corporate Case

  • Events

  • Recognition

  • Demonstration of Mission

  • Repetition of Contact


Events

** Key to success = Attendance **

Educational Events

Possibly can tap into NPAC & INM assistance

Friend-Raising

Goal is increasing awareness * alerting to benefits

Events


Methods to develop relationship2

Methods to Develop Relationship

  • Corporate Case

  • Events

  • Recognition

  • Demonstration of Mission

  • Repetition of Contact


Recognition demonstration

How will we provide recognition?

Newsletter

Website

How will we demonstrate benefits?

Testimonials

Know & tell how much funding goes toward our cause and how much to administration

Employee wellness / cost containment

Family impacts

Shared referrals (ie: Burt’s Bees products)

Recognition & Demonstration


Methods to develop relationship3

Methods to Develop Relationship

  • Corporate Case

  • Events

  • Recognition

  • Demonstration of Mission

  • Repetition of Contact


Repetition of contact

Issue #1: If draw out our process too long, will lose them.

Solutions:

Frequent contact – goal is 8 times/year.

Make sure contact brings value (ie: info about a benefit)

Aim for only 1 ‘Ask’ out of those 8 contacts.

Issue #2: If only about licensure, will lose them after completing the licensure process.

Solutions:

Keep the focus on our Mission / our cause.

Maintain the expectation that this is a long-term relationship.

Clear and updated Benefits to continuing the support.

Repetition of Contact


Ideal contributor

Ideal Contributor

  • Corporate

  • Individual

  • Member


Corporate donor spec sheet

Corporate Donor Spec Sheet

  • Executives

  • Board / Officers

  • Financials / Net Worth

  • Mission / Vision of organization

  • Relationships

  • Target Market

  • Recent Events affecting the organization

  • Correspondence with us – Progress Report

Identifies the corporate Passion - Which Builds Relationship


Corporate donor relationships

Corporate Donor Relationships

  • What’s their passion?

  • What Boards do the Executives/Officers serve on?

  • Who else do they give to?

  • Is there a theme?

  • Does it match with our mission?

Identifies the corporate Passion - Which Builds Relationship


Corporate donor brainstorm

Corporate Donor Brainstorm

The solution to our stated challenge of repeatedly ‘Asking’ from the same pockets. Identify other Corporations with which we have Relationships and shared Mission.

CSA state organization

Ginseng growers

Organic farmers

Gluten-free beer company (Milw)

Organic Valley Farms (SW WI)

Montessori schools

WI Green built homes assoc. (Mad)

AARP

Health Food stores

Cooperatives

Compounding Pharmacies

TREK bikes (Whitewater)

Kettle Foods (Beloit)

Green Autos (Janesville, Mad)

Silent Sports Magazine

DNR


Individual donor brainstorm

Individual Donor Brainstorm

Benefit: Licensure = Access to ND as primary care provider

with full scope of practice

  • Give them recognition

  • Life changing experiences with ND Med

  • Employee participation

  • Dinner party – come tell your story

  • “VIP” top 5 patient program

  • Be upfront that will be ‘Asking’

  • Most important testimonial:

    My insurance doesn’t cover anything anymore so I’m going to pay for what I want.

    Build Relationship


Member contributors

Member Contributors

  • Active in association business

  • Are we putting our own money where our mouth is?

  • How is each member demonstrating our mission? (practice, volunteer, committees, conscious parenting, living green)

  • How is association demonstrating our mission? (projects, educational tools, Access to Natural Medicine is the Mission)

    Requires Relationship


Today s take home

Today’s Take Home


Today s contributors

Today’s Contributors

  • Our thanks to Gary Smith, our esteemed facilitator, assisted by:

  • Allison Becker, ND, LAc

  • Mihal Davis, ND, LAc

  • Jill Evenson, ND

  • Sara Fleming, ND

  • Nancy Gutknecht, ND

  • Aaron Henkel, ND

  • Holly Krook, ND

  • Karen Kunkler, ND

  • Crystal Urban, ND


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