Slam the Boards! - A Model for Marketing through Action
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Slam the Boards! - A Model for Marketing through Action RSS/MARS Virtual Reference Services Committee ALA 2013--Chicago. Today’s agenda: 10 min: Overview 20 min: Table discussions 20 min: Full discussion 10 min: wrap-up. Overview of “Slamming”.

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Today’s agenda: 10 min: Overview 20 min: Table discussions 20 min: Full discussion

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Today s agenda 10 min overview 20 min table discussions 20 min full discussion

Slam the Boards! - A Model for Marketing through ActionRSS/MARS Virtual Reference Services Committee ALA 2013--Chicago

Today’s agenda:

10 min: Overview

20 min: Table discussions

20 min: Full discussion

10 min: wrap-up


Overview of slamming

Overview of “Slamming”

  • Librarian participation in social Q&A sites

  • Provide sourced answers and promote libraries

  • Share your activities with other librarians.

  • Leave a findable archive of authoritative answers

  • Proactive (predatory?) reference service


A nice example

A nice example:

  • I do love the duct tape answer here (mostly because researching it gave me ideas on crafts myself!—Micki Wolfe


Discussion questions

Discussion Questions:

  • What social Q&A sites do you prefer? Why?

  • What did you find rewarding about slamming, or if you didn’t do this, what would you imagine to be rewarding ?

  • If you haven't slammed, what intrigues you about the process ?

  • What do you find challenging in doing social question-answering (“Q&A”)and virtual reference?

  • What do you find challenging about promoting online virtual reference?

  • How do you think you can use slamming to promote libraries, librarianship and reference?

  • What are some weaknesses of slamming?  What are some strategies for making slamming more effective?

  • How do we get more librarians to slam? How can we encourage more administrators to support this and all virtual reference as part of every reference librarian’s job?

  • How can we measure slamming’s effectiveness?  Can you use the same measurements for all virtual reference in your library?

  • Suggest five first steps to get your library & peers started  slamming.


Last questions

Last questions…

  • What are your ideas for the future of VR? 

  • How does slamming fit into it?


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