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An overview of Pandora

An overview of Pandora. Pandora Radio is a free internet radio site. When you choose a music artist or a song, Pandora Radio looks for certain characteristics of that particular song or artist.

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An overview of Pandora

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  1. An overview of Pandora Pandora Radio is a free internet radio site. When you choose a music artist or a song, Pandora Radio looks for certain characteristics of that particular song or artist. It matches it to other songs or artists, to eventually play them next for you or as you listen

  2. Major issues facing the business • Pandora Radio Sued Over Exposing Private User Profiles • Pandora is only licensedinthe United States • They are currently paying extremelyhigh royalties

  3. Trends in the business • Growth in Monthly Mobile Listener Hours per User • Growth in Mobile Advertising • Internet Radio Royalty Fees to Rise

  4. Competitors and potential customers • Slacker • Rdio

  5. Future developments • Pandora is actively developing software products with car manufacturers and after-market stereo companies such as Pioneer and others • Their goal is to be in every new car that rolls off the manufacturing line.

  6. Strengths • Pandora is supported by most mobile devices including iPhone, iPod Touch, certain Blackberries, Android, Palm Pre/Pixi and iPad. • It can be integrated with some home music systems • Helps you find new music based on your tastes. • Ease of Use – The thumbs up/thumbs down approach to music is incredibly easy to grasp and even more fun as you get going with a station • Social Features see what your friends recently bookmarked and listened to, message them, and most importantly listen to their personalized station.

  7. Weaknesses • Time out period, Pandora will stop playing music if a person does not interact with it for a certain amount of time • Pandora Radio might freeze up from time to time, causing a less than pleasant music listening experience • Pandora can sometimes get completely off track and start getting genres confused

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