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IBM Today

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IBM Today

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  1. IBM Travel & Transportation Global Centre of Competence (CoC)“Top Industry Consulting Expertise without Borders”Mark Bedeman, Global SME, Freight Logistics & CargoII International Transport and Logistics Business Forum"NEW SILK WAY“Multimodal solutions in transport logistics:challenges and tendencies

  2. IBM Today

  3. Travel & Transport Industry Sectors Service Lines Strategy & Change Supply Chain Management Human Capital Management Public Industrial Communications Distribution Financial Services Customer Relationship Management Financial Management Application Services IBM Global Business Services • IBM Global Business Services is a partner of unmatched breadth and depth • Consultants and professional staff in more than 160 countries globally • Deep experience and expertise in 17 industries

  4. IBM presence in Russian Federation Russia: * HQ: Moscow City office * RSTL, Moscow * St.Petersburg * Samara * Yekaterinburg * Kazan * Rostov-on-Don * Nizhniy Novgorod * Novosibirsk * Perm * Krasnoyarsk * Khabarovsk * Voronezh * Ufa 2013 CIS (Commonwealth of Independent States): * Kyiv, Ukraine * Tashkent, Uzbekistan * Almaty, Astana, Kazakhstan IBM Confidential

  5. IBM‘s Global Travel & Transportation Centre of Competence (CoC)provides deep industry knowledge to IBM account teams and clientsOrchestration of Eco-System of experience and knowledge Other CoCs Global Business Services GBS is one of the SBU’s Of IBM Solution Centres Mandated to create reusable assets leveraging the whole IBM eco-system Global Delivery Global delivery centre spread across the globe is essentially cost recovery business units and form part GBS/GTS Institute of Business Value The Institute for Business Valueprovides Thought Leadership onKey Industry Topics IBM Research and Labs Pioneer in providing path breaking technological solution & asset which involves complex algorithm , HW interfaces etc Software The software product arm of IBM that owns powerful brands like Sterling, Websphere, Rational, iLOG, SPSS etc Markets/Countries Practices Local market practices spread across various market segments' of IBM Software Providers Independent Software vendors are partner vendors of IBM. For instance, SAP,ORACLE,IBS etc 5

  6. Research at IBM means: Finding the intersection betweenInvention and Insight Objectives: Expected Outcomes: Ecosystem of innovation Compelling market-ready solutions and client partnerships • Accelerate ability to apply technologies and capabilities • Employees • Regulatory Bodies • Policy makers • Competitors • Community Leaders • Business Partners • Independent Software vendors • IT Analysts • Investors • Clients Insight Invention • Demonstrate the power of collaboration Innovation • From: • CEO and CIO studies • Market Research • Client workshops and discussions • Global Innovation Outlook • Institute for Business Value • From: • Research and Development teams • Partner value differentiators • Technical Advisors • Global Technology Outlook • From: • Innovation Discovery • Innovation Teams • First of a Kind • Development/ Research linkage • Showcase what sets client apart Deeper client understanding

  7. We also work with our freight logistics clients in innovative ways to provide even greater value to all aspects of their business IBM Centers for Solution Innovation IBM Center for Business Optimization IBM Industry Solutions Labs (ISLs) IBM Research Services IBM First-of-a-Kind (FOAK) Program IBM CEO, CFO, CIO, CMO Studies IBM Global Technology Outlook IBM Global Innovation Outlook

  8. Russian Systems and Technology Laboratory • Established 2006 by IBM CEO, Sam Palmisano • IBM's lab main mission is the development and support of systems software, firmware and middleware in the large systems area. • RSTL is working on the full life cycle of product components and technology. This includes IBM System z mainframe, which has high synergy with historical IT development in Russia, as well as mainframe-connected storage, and software middleware services including database, virtualization, service management and messaging. Research and Services Centres for Clients and Business Partners Main areas of development activity • Large systems operating system software development • Microcode development and hardware engineering • Middleware (messaging, database, systems management) Collaboration with IBM Research Labs • Analysis of end-to-end relationship between applications and data • Virtualization to enable multi-tenancy – i.e. hosting clients which run a software stack to solve problems such as underutilization of hardware

  9. Smarter Transportation Getting real-time line of sight across the transportation supply chain Leveraging the information you already have – in new ways – to drive better decision making Incorporating intelligent sensors in your assets to help drive operating decisions Intelligent: Sense-analyze-act. Have the ability to see and model the future, for better decision-making. Develop optimal resource allocation and asset utilization across your entire ecosystem. Instrumented: Putting sensors not just in “things,” but across entire supply chain ecosystems.Track your freight. Track and monitor your ships. Know the condition of both. Predict and prevent service and equipment failures. Interconnected: Enable an entire shipment to be completed electronically – initiated, managed, executed and delivered - across multiple carriers without repeated manual intervention. 10

  10. Business Dynamic Demands a Shift in Operational Management Focus Insight Driven Transaction Driven The new future development of the Transport Systems will be based on designing from the outset the management of the businesses from a transaction centric approach to an information / insight driven approach. Provide operators with real time insights and "what if" scenarios to support decision making

  11. Innovation Idea 1 Multimodal Freight Route Optimisation First of a Kind (FOAK) “To create a dynamic multi model “end to end” pricing visibility tool”

  12. Number of: Container types (~10-20) Weeks (~16), Port calls (x 10s of thousands), Ports (x hundreds), Vessels (x hundreds), Foreign transport links (x 10s of thousands), Containers (x Millions), Means of repositioning: On board company vessels, Foreign marine feeders, Inland transportation, Other means of empty containers control: 50-100 on-going leasing contracts with leasing companies, 10.000-20.000 New built containers annually, Annual costs of empty containers logistics: Several hundreds of millions of dollars, Innovation idea 2Empty Container Repositioning Problem Complexity – Typical Data Size

  13. Surplus Business Solution - Realisation with ILOG (Demand Map) Deficit

  14. Empty container distribution - The Railwagon Problem • Approx. 600 depots and ports around the world • Rail Terminals? • 17 types of containers • 100 Wagon models, Container carryng? • Transportation by own or other ships (schedule. on-demand) • Train (schedule and on-demand) • Constraints Demand forecast and ship capacity • train capacities • Depot capacity • track capacity • Transshipment capacities • shunting capacities, times For the given input and cost function: Optimal solution?  Allows tactical planning:"What if I have more capacity to xyz ship / train?"Allows strategic planning:what happens if I have 10% more / less container / wagon?

  15. Innovation idea 3Logistics “Community” Corp. Accts. Consumers MFT Interconnect Networks Supply Chain Visibility & Supplier Compliance Road Operators Rail Companies Portal 3pl/Freight Forwarders Customs Small Carriers Small Suppliers Order Mgt Role of Collaboration platform, based on single Instance of the event data, accessible by all stakeholders Stores ERP Legacy BOB Systems Call Center WMS/ Yard Mgt Rail Hub Collaboration Network Mobile Web Shipper TMS Powered by IBM Sterling Commerce, Warehouse Management Order Management, Collaboration Network, Integrator

  16. Inputs from Marketing • Execs/Product Lead • Marketing investments, projected • growth in market share • Addition of new services Inputs from Sales Opinion on new business pipeline; changes in existing contracts, new contracts Existing Volume Contracts Inputs from Operations • Previous Predictions Demand Estimation & Plan Creation • Unstructured Data • External PoV data, accounts • News feeds, tweets, facebook • Historical Data <procurement plan> <network plan> Route and asset plan Capacity procurement Innovation idea 4 Forecasting and Capacity Planning F&CP

  17. Grazie Italian Thai Traditional Chinese Obrigado Merci Russian Brazilian Portuguese French Gracias Arabic Spanish Danke German Simplified Chinese Japanese

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