Make Your Content Innovative by Avoiding Cliché Expressions

1. Make Your Content Innovative by Avoiding Cliché Expressions Content plays a major role in medical social media marketing and other forms of online marketing. Avoid cliché words to make your content unique. Whether it is traditional advertising or online content marketing, a business that is looking to truly succeed must stand apart from its competitors with unique content. Content marketing efforts could include sharing exclusive information via interviews, blogs, articles, videos, infographics and so on. Whatever form you choose, high-quality, unique content is the number one requirement. It wouldn’t help if you are using the same mundane clichés that most other businesses use to market their products or services. Your social media content also needs to be unique to establish a strong presence for your brand on popular social media platforms. Social media is a platform where a variety of content from images to blog posts and infographics can be shared. For healthcare businesses, medical social media marketing must be carried out keeping in mind the importance of unique content. According to a 2018 report by Adobe Digital Insights, social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. As per a study by PwC, 42 percent of individuals view health information on social media. They also look at health-related consumer reviews and positive

2. feedbacks prior to reaching out to a physician. Another report by Pew Research says 80 percent of social media users are looking for healthcare information and half of them look for specific doctors and health professionals. The same report also found that a significant number of US users post their friends’ or family’s healthcare experiences on social media. This shows that healthcare businesses should invest in social media marketing. Healthcare businesses and medical practices should focus more on sharing valuable content because a person’s perception of a brand is based on what content it is portraying. The focus should be on how to make your content more creative. To ensure rich and attractive content, an important step is to avoid certain clichés and bad writing examples. Here is a look at some of such clichés and boring expressions that any business must avoid in their landing page copy, blogs, and social media posts among other content formats. •Nondescript calls to action:Telling your followers to “check out” your blog post or job posting is easy. But this is a highly overused expression and lacks innovativeness. But small changes to such phrases can give new and unique expressions. A little creativity added to your social media content marketing can give your post more originality and a fresh look. Instead of asking the reader to “check out” your blog or article, you could invite them to “Read about the latest social media strategies in our latest blog.” This makes your call to action more descriptive and interesting. •Avoid words like “Hurry” or “Act now”: “Hurry” and “Act now” words are considered the most powerful marketing words. But today social media and other online platforms have become competitive with informative content and when such content reaches your past and future users, cries to action don’t work. Using frantic words like “Hurry” or “Act now” can cause a negative effect. You can now promote your service or product in a nuanced manner without sounding too desperate. Moreover, overtly promotional and desperate terms will not reach your target audience because posts with such terminology are penalized by Facebook algorithm. Understanding the algorithm is important for social media marketing and some of the sales- oriented words recognized by the algorithm are: ✓Buy ✓Coupon ✓Comment ✓Discount ✓Download ✓Offer ✓Promotion ✓Sale ✓Follow ✓Giveaway ✓Sweepstake •Hive Mind opinions: Sometimes healthcare businesses post content with phrases that show their obsession towards their own services or products and the audience do not want such content. Over time, there are high chances of implying more self importance with sentences like

3. “We love our ...” etc. The better way is to focus on the patients and how your services or products are good for them. •Unoriginal statement: Businesses often try to post content stating that they have something for everyone. But this idea lacks personalization. So on social media, do not try to communicate with the masses. Instead go for a one-on-one conversation and bring customization in every post to make it look unique. •Use of superlatives and comparatives: For any business, their products and services are always the best. But stating that your products and services are the “best” does not convey anything informative and makes it look not genuine. So, to make your potential audience believe that your products or services are good, list out all the traits of your products and service. This will help you produce something informative and show the best characteristics of the product or service. Now, let us consider some expressions that are so overused that they lack color or value. ▪Win-Win ▪One-stop shop ▪Professional ▪End-to-end ▪Best in class ▪Leverage ▪Think outside the box ▪Forward-thinking ▪We go the extra mile ▪Core competency ▪Our expert team ▪Scalable ▪Read on to learn more ▪Get in touch with us to find out more These expressions must be used in moderation, if you plan to use them though it is better to avoid them and instead find a more imaginative way of expressing these ideas. Remember that inundating your content with such everyday expressions will only make your content indistinguishable from the millions of landing pages, blogs and other content formats flooding the internet. Content plays a significant role in medical social media marketing. Users always look for something new and healthcare businesses just as other businesses must focus on posting unique content on social media to attract more targeted consumers. Avoiding cliché words and phrases would bring individuality to your content and ensure that you achieve your health content marketing goals. (800) 941-5527