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Welcome Go SOLAR Outreach Committee Meeting August 14, 2012

Welcome Go SOLAR Outreach Committee Meeting August 14, 2012. What is Go SOLAR?. U.S. Department of Energy Grant Main purpose is to increase market conditions for solar installations. What is Broward’s Vision?. Leader in Solar Work Collaboratively to Succeed

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Welcome Go SOLAR Outreach Committee Meeting August 14, 2012

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  1. Welcome Go SOLAR Outreach Committee Meeting August 14, 2012

  2. What is Go SOLAR? • U.S. Department of Energy Grant • Main purpose is to increase market conditions for solar installations

  3. What is Broward’s Vision? • Leader in Solar • Work Collaboratively to Succeed • Influence Regional Partners to Follow • To Do Government Better

  4. How are we going to implement? • Focus on: • Planning & Zoning • Finance • Outreach • Permitting

  5. Big Focus Area - Permitting • One permitting solution across municipalities • Online Permitting Application • Pre-engineered design plans • Permit issued in minutes • Net metering collaboration with FPL • Training for stakeholders

  6. Meet the Team • Steering Committee: Jeff Halsey • Standardized Permitting: Maribel Feliciano • Financial: Dr. Nancy Gassman • Planning & Zoning: Cathy Randazzo • Outreach: Kenneth Dobies

  7. Go SOLAR Outreach Plan

  8. Overview • Marketing Tools and Materials • Avenues of Outreach and Examples • Educational Outreach Event Timeline • Outreach Areas • Organizing the Educational Events • Final Training Workshop

  9. Marketing Tools and Materials The following are and/or will be created by the outreach Team • Go SOLAR logo • Brochures • Displays / Exhibits • Bus Signage / Advertising • Radio public service announcements • Promo items • Solar Kiosk (separate budget line) • Specific flyers for HOA, Standardized Permitting, Financing, and Interconnection.

  10. Marketing Tools and Materials • PowerPoint presentations • Electronic newspaper banners • Fact sheets • Social media • Web hot buttons / web banners / plasma displays • Press releases and articles • Email blasts with Go SOLAR information • Go SOLAR e-newsletter (recognition of partners) • Go SOLAR kids coloring page. • In process of designing a kids solar page for teachers and schools.

  11. Avenues of Outreach: • Work collaboratively with partners to use the marketing materials we develop to reach target audiences. Examples of how partners will do their part: • Include information and articles into their e-newsletters • Email blasts • Hang posters in each partner city • Provide an email list of HOA’s registered with each city • Access to City Commissioners email lists • Go SOLAR Outreach will coordinate venue with each partner city or group of partner cities to establish the educational event/workshop location(s).

  12. Educational Outreach Event Timeline

  13. On-Line Permitting Training • September - October • Hosted by Broward County • Coordinate with cities on Training Programs • On-line permitting • 1 Training Workshop Building Officials • 2 Training Workshop Solar Contractors • 3 Webinar • 4 PowerPoint Presentations • 5 CD – DVD with training materials

  14. Solar Rights and Financing Workshop November • Hosted by Broward County • Create marketing materials • Coordinate with cities PIO’s on marketing the event • Secure expert speakers • Secure location • Event logistics

  15. Educational Events • Cities to help to determine location and dates of Go Solar events • Cities will be encouraged to work with other partner cities to plan events • The Go Solar Team will provide marketing materials and training to all PIO’s • The events will take place September thru November

  16. Final Workshop and Panel Discussion Proposed Phase I Finale Name: SolarFest Date: February 7, 2013 Purpose: To highlight the Go SOLAR Program accomplishments Invitees: DOE, Building Inspectors, Gov’t Officials, Solar Installers, Public, reach out to regional officials, etc. Anticipated Number of Attendees: 250 - 300 Location: Broward County Commission Chambers – with vendor displays in select locations.

  17. Outreach Committee Role • Responsibilities Include: • Help develop workshops supporting educational and outreach initiatives • Conduct Financing Workshop • Conduct HOA Workshops • Conduct Go SOLAR Workshop

  18. How can your city help?

  19. Target Audiences The 14 partner Cities will provide an email list of targeted audiences located within each city

  20. City Event Calendar

  21. Go SOLAR eNewsletter

  22. Go SOLAR Marketing

  23. Open Discussion Partner Cities Tasks: Go SOLAR Partner City Calendar of Events Go Solar Outreach Member Cities Contacts Questions?

  24. Go SOLAR New Business • County “North, Central, South” educational outreach events? • What other groups, clubs or committees can the Go SOLAR team present to? • Other future potential outreach event ideas? • Cutting edge communication distribution ideas • Success stories concerning Solar PV installations for publication • What’s next?

  25. Contact Us • Web - www.broward.org/gogreen/gosolar • email - gosolar@broward.org • Facebook - @BrowardCountyEnvironment • Twitter - @BrowardEnv • You Tube - @BrowardEnvironment

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