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Air Canada Inflight Safety Video

Air Canada Inflight Safety Video. Emily Law English 392A October 15, 2002. Genre. Documentation video Informative product (vs. persuasive) Accessed … Prior to departure of flight Before information is needed Visually and temporally. Purpose.

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Air Canada Inflight Safety Video

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  1. Air Canada Inflight Safety Video Emily LawEnglish 392AOctober 15, 2002

  2. Genre • Documentation video • Informative product (vs. persuasive) • Accessed … • Prior to departure of flight • Before information is needed • Visually and temporally

  3. Purpose • To help one perform a task on an as-needed basis • Replaces the need for a demonstration by a flight attendant • Promotes safety of passengers on flight, alongside with information card

  4. Audience • Specific to domestic passengers on AC Boeing 767 • Children and adult alike • Business and hospitality class

  5. How does the video guide the audience’s focus?

  6. Colour • Separation of layers • Figure/Ground contrast(monochrome vs. colour) • High saturation of colours • “color spots against a light gray or muted field highlight and italicize data, and also help to weave an overall harmony.” (Tufte 83) • Colour as representation • To represent reality and enliven

  7. “Layout” • Audio: Text • Visual: Pictures • Music: Negative space • Realistic diagrams, people • Recognised logo, symbols, and icons • Direction of visual scanning (LR, TB) (ex. Air Canada logo: bottom right)

  8. Effectiveness and Limitations • Effectiveness • Best Inflight Safety Video • All passengers can access information • Limitations • Non-realistic colours vs. realistic • Low resolution monitors

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