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Peter Frishauf Senior Advisor, Founder of Medscape

Peter Frishauf Senior Advisor, Founder of Medscape.com. Mission. The timely delivery of clinical data and current knowledge to healthcare professionals and consumers— – saving time – saving money – saving lives. Our audience: Physicians and patients.

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Peter Frishauf Senior Advisor, Founder of Medscape

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  1. Peter FrishaufSenior Advisor, Founder of Medscape.com

  2. Mission The timely deliveryof clinical dataand current knowledgeto healthcare professionalsand consumers— – saving time – saving money – saving lives

  3. Our audience:Physiciansand patients • Physician decisions drive 85% of healthcare expenditures • Consumers participation in health decisions is expanding • Physician-patient relationship is the most highly trusted and valued

  4. Building an eHealthcare Leader In the United States MedicaLogic pioneered and leads the digital health record industry, with more than 13 million digital patient records and 19 thousand clinical users.

  5. Building an eHealthcare Leader In the United States MedicaLogic pioneered and leads the digital health record industry, with more than 13 million digital patient records and 19 thousand clinical users. Medscape has been rated the #1 site among physicians for 5 years running, with over 440,000 physicians, 1.2M allied health professionals, and nearly 1M consumers. Approximately one-half of these members are non-U.S.

  6. Building an eHealthcare Leader In the United States MedicaLogic pioneered and leads the digital health record industry, with more than 13 million digital patient records and 19 thousand clinical users. Medscape has been rated the #1 site among physicians for 5 years running, with over 440,000 physicians, 1.2M allied health professionals, and nearly 1M consumers. Approximately one-half of these members are non-U.S. CBS HealthWatch is rated by Yahoo! as the top consumer health Web site, with $150M in media support from the CBS partnership. This site is also focused on a U.S. audience.

  7. Building an eHealthcare Leader In the United States MedicaLogic pioneered and leads the digital health record industry, with more than 13 million digital patient records and 19 thousand clinical users. Medscape has been rated the #1 site among physicians for 5 years running, with over 440,000 physicians, 1.2M allied health professionals, and nearly 1M consumers. Approximately one-half of these members are non-U.S. CBS HealthWatch is rated by Yahoo! as the top consumer health Web site, with $150M in media support from the CBS partnership. This site is also focused on a U.S. audience. Total eMed adds leadership in web-based medical transcription.

  8. Integrated eHealthcare Strategy Healthcare Partners DigitalHealthRecord Depth Consumers Physicians Reach

  9. Integrated eHealthcare Strategy Healthcare Partners DigitalHealthRecord Consumers Physicians

  10. PDAs and pagers Handheld web tablet Wireless Internetphone Home monitors Desktop and laptop PCs And more... Personalized Platforms...all enabled by the Digital Health Record DigitalHealthRecord

  11. Physician Offerings Healthcare Partners Logician EMR Practice Profiles - population-baseddecision support MedscapeChart Note MedscapeTranscription DigitalHealthRecord MedscapeMobile Medscape portal U.S. & International Consumers Physicians

  12. Consumer Offerings Healthcare Partners Lifechart homemonitoring/mgmt U.S. & International DigitalHealthRecord AboutMyHealthpt-phys connect CBS Healthwatchconsumer portal Consumers Physicians

  13. } Healthcare Partnerships Advertising Sponsorship U.S. & International eCommerce Digital healthcarepartnerships DigitalHealthRecord Consumers Physicians

  14. Sources of Revenue — FY2000 • Advertising and sponsorship • Pharmaceutical advertising • CME sponsorship • Portal sponsorship • Subscriptions and eCommerce • Logician ASP • Medscape Transcription • Medscape Chartnote • Medscape Mobile • Licenses and support • Logician client-server

  15. Emerging Sources of Revenue — FY2001 and Beyond • Digital healthcare partnerships • Disease management - reducing the cost of chronic diseases - self-insured employers, health plans • Therapeutic partnerships - closing the treatment gap - pharmaceutical companies, employers, health plans • Clinical research - accelerating recruitment and data collection - pharmaceutical companies and CRO’s • eCommerce • eLabs - delivering validated orders and results - laboratories • eScripting - reducing medication errors - employers,pharmacies, PBM’s • eCME - required continuing education for professionals - physicians

  16. Medscape Portal—Editorial Quality “Depth, scope and credibility are unsurpassed…” “Best of the Web,” Forbes Interactive Money Guide, Fall 1999 “MEDSCAPE, www.medscape.com: By doctors for doctors, though the site claims to have 500,000 non-physician readers. Depth, scope and credibility are unsurpassed. “Medicinal Gold Mine on Web,” The New York Times, August 31, 1999 Times placed Medscape at the top of its list of seven authoritative and trusted sites deemed the “Medicinal Gold Mine on Web”. “These Web sites on health rely on peer-reviewed information and reports published in reputable medical journals.” “Today’s Cybercraze is Any Web Site Devoted to Health or Maladies,” The Wall Street Journal, June 10, 1999 “Medscape.com: A serious medical site, medscape.com offers original, peer-reviewed reports as well as journal articles organized by medical specialty.” George D. Lundberg, MDMedscape Editor in Chief,Medscape member since 1996,former Editor of JAMA for 17 years

  17. Dec-95 Dec-96 Dec-97 Dec-98 Dec-99 Medscape Portal—Exploding Membership Growth Over 2.4 million registered members worldwide 2,400,000+ Physicians — 440,000+ Allied Health Professionals — 1,200,000+ Consumers — 850,000+ Source:Medscape Registration Database June 30, 1999

  18. Medscape Portal— Current Global Picture • Today we have 2.4 million registered members • Everyday we have 2,500 new non-U.S. members • Everyday we have 4,500 total new members • Everyday we get 800k to 1 million pageviews

  19. Cardiology Critical/Intensive Care Diabetes&Endocrinology Gastroenterology HIV/AIDS Infectious Diseases Internal Medicine Neurology&Neurosurgery Oncology Orthopedics Pediatrics Primary Care Psychiatry&Mental Health Respiratory Care Rheumatology Surgery Transplantation Urology Women’s Health Managed Care Molecular Medicine Pharmacology Today on Medscape Med Office Managers MedStudents Nurses Pharmacists CBS.Healthwatch Medscape Portal—Specialties

  20. Medscape Portal— International Opportunities • Medscape is averaging more than 1,200 new international members per day. • Medscape has over 5 years of experience producing unique Internet education programs targeted at physicians across a wide range of specialties. • Most Trusted Online Health Content Brand— George Lundberg, MD call to action leads to endorsement of new ehealth codes of ethics on the Internet

  21. Medscape Portal—International Conference Coverage • Written by staff of renowned thought leaders and experts • Covers 30 unique medical specialty areas • Comprehensive summaries integrate the presentations, posters, interviews and discussions to discuss impact of clinical treatment • Scope, depth, and analysis of summaries differentiate Medscape’s program from conference “news reports” • CME-accredited

  22. Medscape Portal—International Conference Coverage this year... • 186 Domestic and International Conferences and Events in Year 2000 • Translated conference summaries available on two international Medscape sites • Japan • Italy • Sites to open by March 2001 • Europe: UK, France, Germany, Sweden • Latin America: Brazil, Argentina, Chile • Asia: Hong Kong, Taiwan, Australia • Middle East and South Africa

  23. Medscape Portal— International Partnerships Medscape Italia

  24. Medscape Portal— International Partnerships Medscape Japan

  25. Globally... 2,500 Non-US Members Join Every Day Western Europe: 280,000  44.5% Asia (incl. India):126,000 38% Latin America:100,000 45% Africa:22,700  49% Oceania:77,000 45% Source: Medscape Registration Database Current Membership as of 8/07/00 and % increase from 01/00

  26. In Summary • The Digital Health Record (not the electronic insurance claim)—used at the point of care—drives physician-patient decisions that control 85% of health care activities • Reach+depth: combining the broad reach of our web portals—440,000 physicians, 2.4M total registered users—with the depth of our clinical applications • Complete range of physician devices and applications—from no behavioral change required, to dramatic practice reengineering and cost reduction • Ultimate value: the ability to create knowledge from the rich clinical database that improves healthcare

  27. For more information contact: Peter Frishaufpfrishauf@medscapeinc.com+ 1 212 760-3199 Lara Vulvu@medscapeinc.com+ 1 212 760-3249 Sue Gibsonsgibson@medscapeinc.com+ 1 212 760-3180

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