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Helping teens rethink their relationship with tobacco

Helping teens rethink their relationship with tobacco. Laurie Schneider Rocky Mountain Center for Health Promotion and Education. With Thanks to Our Funder.

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Helping teens rethink their relationship with tobacco

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  1. Helping teens rethink their relationship with tobacco Laurie Schneider Rocky Mountain Center for Health Promotion and Education

  2. With Thanks to Our Funder • Second Chance was developed with funding from the Colorado Department of Public Health and Environment’s State Tobacco Education and Prevention Partnership (STEPP). • Amendment 35 voter-approved tobacco tax funds were used to finance program development.

  3. Authors/Producers/Developers • The Rocky Mountain Center for Health Promotion and Education (RMC) and partners provided project oversight and content direction. • Creative Media Solutions and partners “connected the dots” between content, desired outcomes, instructional design, and programming to develop a sophisticated, experiential tool.

  4. Today’s Objectives Participants will be able to: • Describe key sections of the online program for use by youth and administrators in schools and community settings. • Consider the appropriateness of Second Chance for youth in their own settings.

  5. What It Is • A non-punitive policy enforcement tool. • A web-based tobacco education program for middle and high school youth who have violated a tobacco policy at school or in the community. • A tracking tool to monitor student progress and download student and local data.

  6. Who It’s For • Youth may be referred to Second Chance by school personnel, staff associated with community-based youth organizations, or community law enforcement personnel. • The program can also be useful for teens who are experimenting with tobacco but have not violated tobacco policy or law.

  7. Overview of Development • Web-based program based on previous video/CD-ROM versions. • Content was developed using a number of best practice sources and content experts in Colorado and nationwide.

  8. Overview of Development • Development team included experts in: • School and public health • Classroom instruction • Youth tobacco prevention • School and community tobacco polices/laws • Design and programming

  9. Development Steps

  10. Development Steps

  11. Development Steps

  12. Youth Involvement • Youth guided the direction of the interface design, look and feel. • Focus groups (urban and rural) were conducted in order to guide the website design • Youth were used as “talent” in several program video clips, and for voice over narration

  13. Program Goals • Increase student knowledge of, and compliance with, the tobacco-free school policy and community-based tobacco policy. • Increase student awareness about the benefits of not using tobacco.

  14. Program Goals • Increase student awareness about skills and strategies that can be used to resist health risk behaviors. • Increase student interest in quitting or reducing tobacco use.

  15. Program Objectives • Describe why there are tobacco-free policies and laws. • Identify myths & facts about tobacco use and addiction. • Identify strategies used by the tobacco industry to target youth. • Discuss the costs of tobacco use.

  16. Program Objectives • Identify social norms related to youth tobacco use. • Discuss personal tobacco use behaviors. • Identify skills needed to resist, quit, or reduce tobacco use. • List resources available for youth tobacco prevention and cessation.

  17. Content • Content builds from simple to complex to encourage introspective thinking. • Move students that are using tobacco into a contemplative or action state. • Help students to think about the role that tobacco plays in their lives.

  18. Content • My notebook! • Customizable (type, color, stickers, name) • Gives an overview of section content • A place to write thoughts/notes • Contains section reviews that must be passed with an 80% or above in order to move forward in the program

  19. Home/Main Navigation

  20. Community Section Content • Tobacco Myths & Facts • Big Tobacco • Tobacco Laws

  21. Tobacco Myths & Facts

  22. Big Tobacco

  23. Tobacco Laws

  24. School Section Content • Laws & Schools • Influences • Hooked on Nicotine • Teen Opinions & Norms

  25. Laws & Schools

  26. Influences

  27. Hooked on Nicotine

  28. Teen Opinions & Norms

  29. Home Section Content • Tobacco Costs • Communication • Step-by-Step • My Action Plan

  30. Tobacco Costs

  31. Communication

  32. Step-by-step

  33. My Action Plan

  34. Administrators Local • Add students • Track student progress RMC • Add locations • Create reports

  35. For more information • Laurie Schneider, Rocky Mountain Center lauries@rmc.org (content, development) • Grace Linn, Creative Media Solutions galinn@earthlink.net (design, production)

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