CCES Survey Tips

1. CCES Survey Tips

2. Reminders about questionnaires • Final versions due June 15 • Put questionnaires in the format in the question guide • Select one person from your team to communicate with YouGovPolimetrix • Please use the points system to time your survey before you submit it

3. Module assignment procedure • Eligible panelists are assigned to take the common content • During the common content, respondents are assigned to modules using block randomization based on age group, gender, education, and race. • Blocks are defined by starting the survey, not completing it • Break-off rates can affect the number of eligible respondents for matching

4. LOI and Break-off Rates

5. “Interview Killers” • Multiple pages of grids or wordy grids • Suggestion – space grids out over the survey, if possible • Long dynamic grids • Do not use these for a long list of items. Use a multi-page grid that limits the number of items per page • Consider putting sets of thematically similar questions on the same page (but try to minimize scrolling)

6. A grid that would work better as a series of single choice questions

7. Challenging topics also lead to breakoffs If you ask questions on a topic that is unfamiliar to many • Limit the number of questions • Keep the questions short and to the point • Give respondents the option to say they don’t know Keep introductory text brief, if possible

8. New Feature: Imagemap selector