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Kuk Sool Won School Owners Business Event Menzies Hotels, Cambridge 2 August 2015

Kuk Sool Won School Owners Business Event Menzies Hotels, Cambridge 2 August 2015. Agenda. Arrivals 10:00am Start 10:30am Introduction to the day Mark Jeffery Warm-up session Break 11:30 – 11:45am Martin Ducker James Barker Carl Barrie Lunch 1:00-1:30pm Planning

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Kuk Sool Won School Owners Business Event Menzies Hotels, Cambridge 2 August 2015

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  1. Kuk Sool Won School Owners Business Event Menzies Hotels, Cambridge 2 August 2015

  2. Agenda Arrivals 10:00am Start 10:30am Introduction to the day Mark Jeffery Warm-up session Break 11:30 – 11:45am Martin Ducker James Barker Carl Barrie Lunch 1:00-1:30pm Planning Marketing Action Plans VAT Update Finish 3:30pm Questions and Networking

  3. Introduction to the day

  4. Know your numbersBusiness Performance Industry • Student Value £36 OPPORTUNITY • Growth 7.9% RESILIENCE • Attrition 5.6% REDUCING • Signups monthly 4 OPPORTUNITY • Best in game monthly Signups 20 / 60 CONSISTENCY

  5. KukSool Won Student Signups (with NEST)

  6. Kuk Sool Won Monthly Attrition(with NEST)

  7. Mark Jeffery - introduction

  8. Warm-up

  9. Break

  10. Session 1 – Kuk Sool Won School Owners

  11. Martin Ducker - KUK SOOL WON™ OF LOWESTOFT & HALESWORTH James Barker - KUK SOOL WON™ OF CLAYGATE AND GREAT BOOKHAM Carl Barrie - KUK SOOL WON™ OF LIVERPOOL

  12. Break for Lunch 1-1:30pm

  13. Session 2 – Business Planning

  14. Business Planning Definition?

  15. Business Planning SUCCESS Is the progressive realisation of a predetermined GOAL

  16. Business Planning GOALS Meaningful Specific V Wandering Generality Zig Ziglar

  17. Business Planning Have a “Blue Print” Plan to Succeed

  18. Business Planning STEPS • Write down your goals • Develop practical steps • Keep them visible • Communicate • Involve your team • Have them develop goals • At least get them to agree the goals • Requires Stretch • Make the goals SMART

  19. Business Planning - GOALS • Specific • Measurable • Achievable • Results Orientated • Time bound

  20. Business Planning - GOALS Make them memorable • Signups • Price • Attrition Rates • Capacity • All sales • Profit • Staff Development • Projects Don’t forget FAMILY & PERSONAL GOALS

  21. Business Planning The Calculations are Easy THINKING about where you want to go is the hard part Today Tomorrow

  22. Business Planning

  23. Session 3 – Marketing

  24. Marketing The Prospect Journey Campaign ideas for September Get into Martial Arts Action Plans

  25. The Prospect Journey

  26. How does your target customer find you!?

  27. Our most recent Marketing Campaign Campaign Name: BACK TO SCHOOL

  28. Getting ready for Back to School 1. Make appointments with schoolsTeachers should be preparing for the start of term so use this great opportunity to speak to Primary Link Teachers (PLTs), School Games Organisers (SGOs) and Head Teachers about school club activities (assemblies/after school clubs/classes/parentmail/book bags etc). Contact details can be found in the Schools Database.2. Check if your local schools use ParentMail If they do, gain approval of your business and/or your leaflets from the SGO/Head Teacher. Then the school can electronically send them onto parents by email.3. Prepare Book Bag leafletsPlan for these to go out in the first week of term, by arranging this with the school. Remember to batch leaflets into groups of 30 (or the class sizes) so they can easily be given to students in each class.4. Register for your school to feature on Get Into Martial ArtsThis is our lead generation website designed to drive new students to your school. It allows people to book for a free trial lesson (that links directly with your prospect area on myMA).

  29. Marketing ideas 5. Plan your other communication channelsStart to plan other places you will be/want to promote your school over this period. Remember 'Back to School' season is NOT just for Children! Think about places such as:Social media: Facebook, Twitter, Google+, Pinterest, Instagram – including relevant posts and advertisingOnline advertising: Display advertising, Sponsored blog posts, PPC (pay per click advertising)Offline advertising: existing students (bring a friend/referral offers), at your premises (posters, signage), local areas (door drops, leafleting)Your website: - web banners linking to your getintomartialarts club/booking page, a back to school landing page, relevant content i.e blog posts etc.

  30. Where do they go? Your Website…. • Give the end user what they want • Message Hierarchy • The Headline • Image • Proof Points • Form or Call to Action • Social Proof • Third-party Endorsement • Own the domain name • Be mobile friendly Website Reviews

  31. Booking online Get into Martial Arts

  32. Changes to From this… To this…

  33. There’s more to come to! Keep an eye out next week for more new pages…. Homepage Blog Page Location Page

  34. Over to you… Make a plan!

  35. Session 4 – VAT Update

  36. Q&A

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