Cultural norms
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Cultural Norms. The only time we can use the term “normal” to explain you!!!!!. What is culture?. Definition : a collection of thoughts, actions, beliefs and ideals, shared amongst a group of people. Culture includes more than ethnic groups

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Cultural Norms

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Cultural norms

Cultural Norms

The only time we can use the term “normal” to explain you!!!!!

What is culture

What is culture?

  • Definition : a collection of thoughts, actions, beliefs and ideals, shared amongst a group of people.

  • Culture includes more than ethnic groups

    • religion, school, community, country, music/arts, hobbies, etc.

  • Typically those who share culture will have equal stock in creating and following cultural guidelines.

  • These guidelines are called Cultural Norms

Cultural norms1

Cultural Norms

  • Definitions – the standards or “rules” a specific culture sets for its “in-group”

  • Though we mentioned this before, it is important to understand these Norms extend past stereotypes, and likes/dislikes of a group.

  • These Norms also include

    • laws, politics, commerce, “pecking order”,

Cultural dimensions

Cultural Dimensions

  • Definition: How a culture defines or “perceives” major aspects of daily life, that influence how a person will act. Much bigger than the social identity roles we have discussed.

    • Individualism / collectivism – how members will define themselves within or apart from other members of their culture.

      • Individualism – emphasis is placed on the member choosing their own affiliations within the culture.

      • Collectivism – emphasis is placed on the member acting as part or on behalf of a predestined group. Ex. Family, religion, school.

Cultural dimensions1

Cultural Dimensions

  • Individualism / collectivism cont.

  • What happens as a culture dimensions change?

    • Past slogans – “God, Country, Family, Self” & “Ask not what your country can do for you…….”

    • Modern Day – “Army of One”, “You are the author of your own life”

Cultural dimensions2

Cultural Dimensions

  • Masculinity / Femininity

    • Masculinity – typically a culture that focuses on competition, assertiveness, ambition, and accumulation of possession.

    • Femininity – typically a culture that focuses on relationships, and quality of life.

  • Can also include the male and female roles in the culture group, but that is more of a social identity realm.

Emic vs etic cultural norms

-emicvs -etic Cultural Norms

  • -emic Cultural Norms – are defined as norms specific within a given cultural group

  • -etic Cultural Norms – are defined as norms that often are universal across cultures.

  • The Focus deals more with how we perceive norms based on cultural dimensions

  • For Example

    • Self Reliance

Emic vs etic

-emic vs. -etic

  • Self Reliance

    • Individualism dimension – perceived as ones ability to pursue one’s own goals. This includes the perception that they are in competition with others

    • Collectivism dimension – perceived as one’s ability to not be a burden on others. This provides no competition component “what can I do to stay out of others way”

Emic vs etic semantic memory

-emic vs. –etic: Semantic Memory

  • Emic: Western children and adults exhibit greater abilities to recall specific past events and event-specific details than their Asian counterparts.

  • Etic: Differences a result of methodological artifacts or the true work of ‘culture’ difference on event-specific details?

Emic vs etic rwandan genocide

-emic vs. –etic: Rwandan genocide

  • Emic: Hutus believed that the Tutsis were to blame for economic hardship and unofficial caste structure that held them (Hutus) back, based on genetic markers (tall, slender noses).

  • Etic: The colonial influences of Germany and Belgium created divide and superiority between Hutus and Tutsis based on genetic marker similarity to Europeans.

Imposed etic

Imposed -etic

  • -etic research is meant to be as objective as possible. This is invalidated when we become subjective in our discussion.

  • Imposed -etics when a researcher applies their own “-emic” cultural understanding when explaining another’s culture.

  • This of course is an oxymoron, and will invalidate your conclusions.

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