Social cultural level of analysis social and cultural norms
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SOCIAL CULTURAL LEVEL OF ANALYSIS: SOCIAL AND CULTURAL NORMS. A norm = a set of rules based on socially or culturally shared beliefs of how an individual ought to behave (CC p.111)  regulate behaviour within a group

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SOCIAL CULTURAL LEVEL OF ANALYSIS: SOCIAL AND CULTURAL NORMS

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Social cultural level of analysis social and cultural norms

SOCIAL CULTURAL LEVEL OF ANALYSIS: SOCIAL AND CULTURAL NORMS


Social cultural level of analysis social and cultural norms

  • A norm = a set of rulesbased on sociallyorculturallysharedbeliefs of how an individualought to behave (CC p.111)  regulatebehaviourwithin a group

  • Howdoes a societyor culture pass on itsnorms?  social learningtheory


Social learning theory

Social learningtheory

  • AlbertBandura (see CC p.113)

  • Emphasizes the role of observationallearning:

     The effect of indirectmodelsthatarenottrying to influencebehaviour

  • Social learninginvolvesfourfactors:

    • Attention

    • Retention

    • Motor reproduction

    • motivation


Social cultural level of analysis social and cultural norms

  • Motivation is affectedby

    • Consistency

    • Identificationwith the model

    • Rewards/punishment (the effect of vicariousreinforcement)

    • Liking the model


Social cultural level of analysis social and cultural norms

  • The theoryhasbeenusedespecially to explain the effect of violence in the media on aggression in children

  • The famousBobodoll –study(CC p.112-113)


Social cultural level of analysis social and cultural norms

  • Otherstudiesrelated to the effect of watching TV violence

    • Huesmann and Eron 1986: a longitudinalstudy for 15 years (CC p.113)

    • Study in Canada byKimball and Zabrack 1986 (CC p.114)

    • The naturalexperiment on the island of St Helena (1995-2000) (CC p.114)


Social cultural level of analysis social and cultural norms

  • The positiveeffects of TV:

    • A studyrelated to the serialshown in Tanzania 1993-1996

    • The Sabidomethod (CC p.115)


Evaluation of social learning theory

Evaluation of social learningtheory

  • There is often a gapbetweenobserving the model and demonstrating the behaviour is the behaviourresult of observing the model?

  • Bandurahasdevelopedhistheoryinto social cognitivetheoryand self-efficacytheory

    • Focus on beliefs and the effect of self-beliefs on behaviour

    • Notonlyrolemodelsbutalsoownbeliefsand interpretationsbased on ownexperienceaffectbehaviour (see CC p.313)


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