1 / 11

Motivation and emotion

Motivation and emotion. Dr Joan Harvey. Motivation. Complex area- many theories Theories from work and consumer bases Consumer example: Statt [1997]- buying behaviour as product of Ability Opportunity Motivation. Motivation theories. Intrinsic theories: Maslow

masao
Download Presentation

Motivation and emotion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Motivation and emotion Dr Joan Harvey

  2. Motivation • Complex area- many theories • Theories from work and consumer bases • Consumer example: Statt [1997]- buying behaviour as product of • Ability • Opportunity • Motivation

  3. Motivation theories • Intrinsic theories: Maslow • Physiological- housing, clothing, food and drink • Safety and security- job security, burglar alarms, safety features on products • Social, love and belongingness- friendships and social support at work, team sports • Self esteem- feeling of worth or importance- recognition, promotion, luxury goods, jewellery • Self actualisation- doing what you really want to do at work, education, skills development, ‘experiences’

  4. Motivation theories • Murray’s inventory of social needs • Including superiority, achievement, play, succourance, nurturance etc. • Arousal theory • Failure to arouse will have little effect • Priming to create arousal • Theory X and theory Y and theory Z • Relevant insofar as makes statements which are general enough to apply at work

  5. Incentive and reinforcement theories • Studies of role of money • Instrumentality • Indicative of status • Provides some independence and autonomy • Based on principles • Perceives reward to be worth the effort • Wants that reward • Perceives that action will lead to that reward

  6. Utility and related theories • Based on nature of utility, usually a product of value and probability, of both success and loss; e.g. consumers perception of risk related to losses • function, money, social, psychological, appearance, injury • Need for achievement • nAch and fear of failure • Need for affiliation • Need for power • Equity theory • Motivational calculus and expectancy theory

  7. Modern intrinsic theories • Cognitive evaluation theory • Curiosity, incongruity and discrepancy • Competence, mastery, efficacy and challenge • Personal control over environment and self-determination

  8. Other motivational issues • Unconscious motivation • Work behaviours or products as substitutes and fulfillments • Reinforcing needs that one is unaware of • Semiotics and the meaning of NVBs, or goods, logos, symbolism and ritual gift giving

  9. Motivational mix • Multiple motives • Approach and avoidance issues [Lewin] • Force of inertia • Involvement • Antecedents of person, product and situation • Properties- feeling and behaviour when aroused • Outcomes- depend on interaction of antecedents and properties

  10. Emotion • Transient, ephemeral so difficult to investigate • Strong determinant of behaviour at work • Probably 7 main emotions • Anger, sadness, disgust, fear, surprise, happiness and contempt • Easier to judge from facial expressions and NVC than from what people say • Concept of EI • As an answer to problem that intelligence is only a partial predictor of success in management • Emotionality, self awareness, empathy, motivation and drive, long/short term orientation

  11. Thank you for listening • Joan Harvey

More Related