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Handango’s Exclusive Symbian Content Sales

Handango’s Exclusive Symbian Content Sales. Will Pinnell Senior Director, Content. Handango by the Numbers…. Millions of unique monthly visitors 500,000+ newsletter subscribers 190,000+ content titles 16,000+ content partners 200+ licensees 200+ countries Dozens of currencies

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Handango’s Exclusive Symbian Content Sales

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  1. Handango’s Exclusive Symbian Content Sales Will Pinnell Senior Director, Content

  2. Handango by the Numbers… Millions of unique monthly visitors 500,000+ newsletter subscribers 190,000+ content titles 16,000+ content partners 200+ licensees 200+ countries Dozens of currencies Dozens of languages 9 operating systems 7+ years commercial usage

  3. Agenda • Handango’s Symbian Growth Stats • Opportunities for Distribution • Licensees • Handango InHand • Nokia Content Discoverer • Opportunities to Sell Off Portal • Handango Commerce Engine • Handango Subscription Billing

  4. Handango’s Symbian Growth Stats • Symbian Marketplace Growth • Handango’s Strong Symbian Application Growth • Handango’s 2006 Symbian Sales • Handango’s Top 10 Devices Adding Software • S60 3rd Edition Application Sales

  5. Symbian’s Stats on the Symbian Marketplace • 82.2M phones deployed worldwide running Symbian OS (40M last year)1, representing by far the largest open OS volume opportunity for third party technologies and applications • Symbian OS shipments rose to 12.3M in Q2 2006 • 23 Symbian OS phone models are shipping worldwide from 9 licensees • 55 Symbian OS phone models are currently under development by 9 licensees * 67% market-share according to Canalys (15% Microsoft, 9% RIM) 1. Sources: Handango, Symbian, Canalys

  6. Handango’s Symbian Content Avg SRP The Average SRP for Symbian content on Handango has increased 19.8% this year 2006

  7. Strong Symbian Content Growth 16,280 12,201 3,346 2004 2005 2006

  8. Handango’s 2006 Symbian Sales

  9. S60 Stats…reasons to port! • Nokia alone has cumulatively shipped more than 50 million S60 enabled devices through February 2006.* • The smartphone market is expected to continue its rapid growth, reaching close to 100 million units during 2006. According to Nokia estimates, the bulk of this volume will be based on S60 3rd Edition. • Nokia shipped more than 28 million Nokia S60 smartphones in 2005. • 30+ S60 devices have launched in the market from five S60 licensees. * • Nine S60 3rd edition devices are already shipping in volume in the market: Nokia E60, E61, E70, N71, N73, N80, N91, N93 and 3250. • Four additional S60 3rd Edition devices have been announced and are expected to reach the market soon: Nokia E50, N72, N92 and 5500. Based on these stats, Content Providers have an immediate market opportunity for native S60 applications AND because all future S60 devices will be S60 3rd Edition.

  10. S60 3rd Edition Application Sales 2006 Sales to Date through Handango 400% growth in revenue from May of this year

  11. Handango’s Top 10 Symbian Devices Adding Software (Q3 2006) • Nokia N80 (S60 3rd Edition) • Nokia E61(S60 3rd Edition) • Sony Ericsson P910 • Sony Ericsson P990 • Nokia 9300 • Nokia N70 • Sony Ericsson P990i • Nokia N73 (S60 3rd Edition) • Nokia 9500 • Nokia N91 (S60 3rd Edition)

  12. Opportunities for Distribution • Licensees • Handango InHand • Nokia Content Discoverer

  13. Handango’s Symbian OS Sales Channels

  14. Example of Handango’s Partner Site Customers can browse from their PCs to access software that will be delivered either online or OTA Nokia’s America Software Market powered by Handango

  15. Handango InHand: UIQ • Handango InHand is an intelligent, on-device download catalog. • Customers use InHand to find, download and buy software, games, ringtones and graphics easily and securely. • Operators and OEMs can differentiate their data services and phones, drive data revenues and increase customer loyalty with InHand. Launched UIQ v2.0 in July 2005

  16. Simplified Purchasing • Multiple Payment Options • Premium SMS, Mobile Terminated SMS, Credit Card, IVR, Carrier Bill are all available depending on the deployment. • One-Click Purchasing • Details, such as credit card information, can be saved and accessed with a password for one- click purchasing. • Loyalty Account • Purchases can be integrated with a customer loyalty account to give customers rewards for multiple purchases and encourage repeat purchases. • Download Vault • InHand remembers past purchases so the user can easily re-download. Purchases are also accessible from an online account in the event of device reset or other failure.

  17. Handango InHand • In the past year, sales from InHand have increased more than 1300% • 38% of customers who purchase using InHand are repeat buyers

  18. Nokia Content Discoverer (NCD) • Handango is one of the few content providers • NCD makes it easier for consumers to discover, download, try, and purchase mobile content (think mobile-content shopping mall) • . NCD Client supported on most S60 and some S40 devices For more information, visit: www.nokia.com/NCD

  19. Opportunities to Sell Off-Portal • Subscription Services • Handango Commerce Engine

  20. Subscription Services: Features Applications can enable on-device: • Subscription initiation • Customer account creation • Monthly, quarterly, or annual subscription rebills • Unlock key based on a unique subscriber ID • Pay-per-use services • E-wallet (declining balance account) • Subscription cancellation • Realtime subscription status checks

  21. Subscription Services: Revenue Year One Year Two Revenue AVG: €28 €20 €20 On avg, 40% will upgrade One-time Product BEST CASE: €40 AVG: €40 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5 The average subscription lasts 8 months Sub. Services BEST CASE: €120 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5 €5

  22. Subscription Services Subscription content is one of the fastest growing segments of Handango’s business $ 120% CAGR

  23. Handango Subscription Billing Customer Application Developer Server Handango Server (2) Application checks for subscription validity (3) Developer calls Subscription API (1) Subscriber starts application (4) Handango checks Subscriber ID against database and returns response code (7) Data presented to subscriber (6) Application grants/denies access to data (5) Developer sends response code back to application

  24. Off Portal: Handango Commerce Engine The Handango Commerce Engine is a complete e-commerce solution for developers’ Web sites. Handango will: • Develop, host and maintain the shopping cart • Deliver the software, registration keys and messaging to customers • Provide timely reports as well as expert customer service and developer relations teams • Remit payments on a monthly basis via check or wire transfer

  25. Visit the HCE or Subscription Services Portals http://developer.handango.com • Take a test drive • View features • Read testimonials • Access downloads • Sign up online!

  26. Who uses these services? Over 500 Application Content Providers…

  27. What You Can Do Contact your business development representative at Handango or me to get started with distribution through: • Handango’s Symbian OS channels • Handango InHand • Nokia Content Discoverer By using: • Handango’s Distribution • The Handango Commerce Engine • Handango’s Subscription Billing APIs

  28. Following up Will Pinnell Senior Director, Content Handango +1 (817) 658 - 8787 will@handango.com

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