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Magnetic Content: Strategies for Customer Attraction

Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.

barryjfeldman
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Magnetic Content: Strategies for Customer Attraction

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  1. Magnetic Content Strategies to transform your website into a customer attraction force field.

  2. ON the power of content marketing. HERE’S THE PLAN TO TURN

  3. Content marketing is... The process of creating and delivering valuable content to your target customers.

  4. What’s the point? The point is to get traffic, leads & sales. The plan is to achieve what advertising usually does not... Get people to KNOW, LIKE & trust you.

  5. Trust. You have to earn it. What if you were to... • Be found when people are searching? • Give people the information they need to make smart decisions? • Position your company as a generous advisor and friend? •Teach (instead of pitch)?

  6. Be the media.

  7. Become the AUTHORITY .

  8. STOP interrupting people with stuff they don’t want. \

  9. ☒ Advertising ☒ Jargon ☒ Being dull ☒ Repeating yourself ☒ Stealing content ☒ Sounding like a corporate stuffed shirt

  10. \ START being the expert prospects rely on.

  11. ☑ Help, advice, answers ☑ Relevant stories ☑ Personalized, customized content ☑ Fun, provocative ☑ Objective ☑ Easy to find ☑ Easy to share

  12. create a customer attraction force field.

  13. First You might call this: “define objectives.” Determine what action you want customers to take.

  14. Second buyers need to know. Determine what potential Shush up and listen.

  15. Third Thou shall create stuff people want, deliver it where they consume media, based on where they are in the process of buying. Create a content plan. *Even if they don’t have their wallet with ‘em.

  16. Fourth Put your money where your media is. Put a content creation team together. Scrimping ain’t smart.

  17. Fifth Get your digital ducks in a row. Digital outlets. Digital platforms. This is the information age. You got that memo, right?

  18. Sixth Social media school starts tomorrow. Enroll today. Promote what you publish.

  19. Seventh If you really want to make this work, you need to know what is and isn’t working. Measure. You can handle the truth.

  20. It’s time to get agnetic...

  21. Target. Know your customer Establish personas Be relevant Don’t publish this.

  22. ontent forattractingcustomers. how to’s tips shortcuts secrets tutorials recipes stories case studies comparisons demonstrations pros n’ cons dangers myths pitfalls mistakes lies interviews roundups Q&As product applications real world examples exceptions screenshots highlights research test results best-of’s ironies rules bloopers milestones events re-caps records reviews reasons jokes parodies quotes interviews opinions opposing views glossaries best practices profiles news opinions glossaries trends lists

  23. Connect the dots. Use a mix of media for more touchpoints Stay on topic Integrate Link everything to your site/blog

  24. create a customer attraction force field. never publish this. [unless flies are your target market]

  25. create a customer attraction force field. .com c is for compelling o is for original m is for memorable

  26. Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra- magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. I created this stuff for you. Free pointers at Feldman Creative Barry’s blog: “The Point” Educational SlideShare resources Features at Social Media Today Posts & podcasts at Content Marketing Institute 101 Persuasion Pointers (short videos) at Tout.com

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