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CLIENT EXPECTATIONS REGARDING RT – ONGOING SURVEY QUALITOOL

CLIENT EXPECTATIONS REGARDING RT – ONGOING SURVEY QUALITOOL. Antra Damberga, Latvian Country Holidays Eurogites workshop-seminar “International Branding and marketing of rural tourism” 16.11.2009., Brigg, North Lincolnshire, UK. PROJECT QUALITOOL 2008-2010. Project partners:

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CLIENT EXPECTATIONS REGARDING RT – ONGOING SURVEY QUALITOOL

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  1. CLIENT EXPECTATIONS REGARDING RT – ONGOING SURVEY QUALITOOL Antra Damberga, Latvian Country Holidays Eurogites workshop-seminar“International Branding and marketing of rural tourism” 16.11.2009., Brigg, North Lincolnshire, UK

  2. PROJECT QUALITOOL2008-2010 Project partners: 1. Bulgarian Association for alternative tourism BAAT www.baatbg.org 2. Greek Network of Rural Accommodationwww.guestinn.com 3. European Federation  of Farm and Village Tourism EUROGITESwww.eurogites.org 4. Andalusian Network of Rural Accommodationwww.raar.es 5. Chamber of Agriculture and Forestry of Slovenia, Agriculture and Forestry Institute Celjewww.kgzs.si • Web based training Tool for RT quality consisting of: • Web based quality check for minimum RT accommodation quality criteria in Europe • Inspectors manual • Virtual training module, illustrating with • pictures the minimum quality criteria • www.countryholidays.lv/p/qualitool

  3. CUSTOMER SURVEY ONLINE IN MAY 2008 www.surveys.countryholidays.lv • What do you associate with RT? • Any previous experience of rural accommodation • Booking preferences • Source of information • Importance of branding, labelling • Recognition of logos • Value for money • What is important when planning holidays • What is important for the first impression • What is important during the stay • What is important after holidays

  4. RESPONDENTS TO 13.11.2009.

  5. CUSTOMER PROFILE

  6. What do you associate with rural tourism ?

  7. Booking preferences Scoring 1-5

  8. Sourceofinformation (Scoring 1-5)

  9. Certificationandlabels

  10. RECOGNITION OF LOGOS yes no haveseensomewhere

  11. Valueformoney

  12. Whatisimportantchoosingaccommodation

  13. Whatisimportantforthe first impression

  14. Whatisimportantafterholidays

  15. Summary

  16. Results will be presented at the International rural tourism workshop in Riga, May 26, 2010

  17. Thank you for your attention! Latvian Country Tourism Association “Lauku Ceļotājs” Vilipa str. 12-21, Riga, Latvia Tel.: +371 67617600, Fax: +371 67830041, e-mail: asnate@celotajs.lv Latvian Country Tourism Association “Lauku Ceļotājs” Vilipa str. 12-21, Riga, Latvia Tel.: +371 67617600, Fax: +371 67830041, e-mail: asnate@celotajs.lv

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