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Martech Interview with Will Hanschell on Video Ads

Martech Interview with Will Hanschell on Video Ads<br>

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Martech Interview with Will Hanschell on Video Ads

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  1. Martech Interview with Will Hanschell on Video Ads CEO & Co-Founder of Pencil, Will Hanschell underlines the importance of Video Ads in an interview with Martech on video ads.

  2. CEO & Co-Founder of Pencil, Will Hanschell CEO & Co-Founder of Pencil, Will Hanschell underlines the importance of Video Ads in an interview with Martech on video ads focusing on their performance. He emphasizes the need for optimization considering algorithms in ads.

  3. Technology Provider Pencil is a provider of technology that simply helps agencies and individual advertisers to crank out ads, hopefully freeing up these creative folks to work on the big picture and new strategic directions while A.I. takes care of the rest, often time consuming and tedious tasks.

  4. Video Advertising Pencil’s new Generate service for eCommerce start-ups, small online retailers and direct-to-consumer brands (DTC) is designed to help small businesses struggling to compete in an increasingly online world dominated by larger brands’ slick video ads and optimized ad spend – and comes with a free 7-day trial.

  5. About Will Hanschell - Will Hanschell is the co-founder and CEO of Pencil. He was a Systems Engineer with 8 years in creative services, most recently as Asia Head of Consulting at Iris, one of the world’s most creative agencies. He holds a Master’s in Engineering (Information & Systems) from the University of Cambridge.

  6. About Pencil - Pencil is simple software backed by both algorithms and expert humans. You have instant access to results, insights, creative and support at all times. For more such updates, check Out recent Martech Cube Slides.

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