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Martech Interview with Daniel Pantelo on Data Automation

Martech Interview with Daniel Pantelo on Data Automation<br>

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Martech Interview with Daniel Pantelo on Data Automation

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  1. Martech Interview with Daniel Pantelo on Data Automation CEO of Marpipe, Daniel Pantelo talks about audience data in an interview with martech on data automation considering advertising function.

  2. CEO of Marpipe, Daniel Pantelo CEO of Marpipe, Daniel Pantelo talks about audience data in an interview with martech on data automation considering advertising function. He expresses the need for precision analytics focusing on customer privacy. Creative automation is transforming the way creatives go about the creative workflow.

  3. Martech Interview - Audience Data With consumer privacy regulations like iOS14, ATT, and GDPR ushering in a new era where invasive audience identifiers are no longer a viable path to performance, advertisers are flocking into two major alternatives.

  4. Data and automation Data and automation underpin every part of the marketing process today except for creative. Marpipe hopes to bring the benefits of data science and automation to the creative workflow for the first time at scale.

  5. About Daniel Pantelo - Dan is a marketing technology executive and the founder/CEO of Marpipe. Prior to founding Marpipe, Dan launched a marketing consultancy from his dorm room in college, which turned into a fast-growing agency based in Soho, Manhattan that specialized in creative production and demand generation for DTC businesses.

  6. About Marpipe - Marpipe is the world's first independent martech platform that automates the creative testing process for brands & Agencies. Today, Marpipe has raised over $10m from the likes of Adobe, Samsung, and executives at Buzzfeed, Hubspot, MediaMath, and Criteo. For more such updates, check Out recent Martech Cube Slides.

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