CDFA Legislation Intent and Progress. Kathy Kellogg Johnson Kellogg Garden Products. February 28, 2007. Our Vision. “Helping people create beautiful landscapes and gardens…Since 1925!”. % All Customers South 62% North 32% PNW 6% Total 100%. Ontario. WA. 3. 3. OR. ID.
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Kathy Kellogg Johnson
Kellogg Garden Products
February 28, 2007
“Helping people create beautiful
landscapes and gardens…Since 1925!”
HawaiiKellogg’s Market Presence
Ingredients & Claims
Trace elements in Nitrohumus:
Secondary and micronutrient guarantee
YOU CAN’T LIST THEM
This is not what we wanna’ do!
This is what we want to do!
How does it fall within the current structure?
(c) Peat moss
(d) Leaf mold
(f) Wood products
(g) Any product or mixture of products intended for use as a potting medium, planting mix, or soilless growing media.
(h) Manures sold without guarantees for plant nutrients.
General Consumer apathy to the soil amendment category:
The “Yuck” Factor:
Problems Marketing Compost Products
Consumer apathy to the soil amendment category: