Strategic intent
This presentation is the property of its rightful owner.
Sponsored Links
1 / 10

Strategic Intent PowerPoint PPT Presentation


  • 700 Views
  • Uploaded on
  • Presentation posted in: General

Strategic Intent. 2010-Spring Advanced MIS 2010.04.28.WED 20071121 IME KANG A IN. Strategic Intent. Introduced by Gary Hamel and C.K. Prahalad “ Strategic Intent ” published in Harvard Business Review ( 1989). What is Strategic Intent ?. Strategic Intent

Download Presentation

Strategic Intent

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Strategic intent

Strategic Intent

2010-Spring Advanced MIS

2010.04.28.WED

20071121 IME KANG A IN


Strategic intent1

Strategic Intent

Introduced by Gary Hamel and C.K. Prahalad

“Strategic Intent” published in Harvard Business Review (1989)


What is strategic intent

What is Strategic Intent ?

  • Strategic Intent

    • A long-term goal that is ambitious, builds upon and stretches firm’s core competencies, and draws from all levels of the organization.

      • Typically looks 10-20 years ahead, establishes clear milestones

      • Firm should identify resources and capabilities needed to close gap between strategic intent and current position.

▲Identifying the Resource and Capability Gap


Form impact of strategic intent

Form & Impact of Strategic Intent

Should not be a surprise – rather should state what is already known

Inspire employees, customers, suppliers and public

Guide decision making

Be expressed in few words

Pithy and credible

Publicised


Strategic intent in practice

Context

History & Culture

Ownership Structure

Corporate Values

Inspired guesses

of the future

Stakeholder

Groups

Strategic Intent

Goals

Vision

Survival

Profit

Growth

Shareholder Value

Unique for this

enterprise

The Strategy Formulation Process

Strategic Assessment

Strategic Choice

Strategic Intent in Practice

Influences on Strategic Intent

Leadership

Acceptable to stakeholders

Consistent with the history and culture of the enterprise

Must stretch beyond its present aspirations and practices

Will tend to be based on inspired guess of the future

Includes both vision and goals


Role of leadership

Role of Leadership

Influences on Strategic Intent

  • Inspirational leaders illustrate role

    • Highly visible

    • Strategic intent closely related to leader

    • Surrounded by people who agree

    • Hence vision widely understood and accepted

    • However, danger if vision become inappropriate


Stakeholders influence

Stakeholders influence

Influences on Strategic Intent

Model for analysing stakeholder power

Extent of Power

High

Low

Low

High

Inclination to exercise power

Any group with an interest in the activities and results of the enterprise i.e., Shareholders (dominant stakeholders in commercial enterprises), Customers, Managers, Staff

Influence tends to vary with the levers of power they hold

- shareholders tend to be the most powerful

Future direction and current actions often strongly determined

by the directors’ view of the response of powerful stakeholders


Impact of context

Impact of Context

Influences on Strategic Intent

  • Organizational History and Culture

    • Recent events

    • Track record

    • Current performance

    • Merger residues

  • Ownership and power structure

    • Family firms

    • Founder(s) in residence

    • Personal goals and agendas


Contrasting views

Contrasting Views

Influences on Strategic Intent

  • Model described so far is only one view.

  • 2 other views:

    • Impossible for an organization to have intent e.g. Cyert & March, Simon

    • Intent embedded in culture


Discussion questions

Discussion Questions

  • How is the idea of “strategic intent” different from models of strategy that emphasize achieving a fit between the firm’s strategies and its current strengths, weaknesses, opportunities and threats (SWOT)?

  • Can a strategic intent be too ambitious?

  • What do you think about the Views of Cyert & March, Simon?

    (Impossible for an organization to have intent )


  • Login