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Dylan’s E-mail. dylan.phillips@live.com. Part 1: This changes everything. ARToolKit. Heterogeny Sucks!. Use a Platform to Cross Cut I chose Layar. *. *. iPhone GS only. So I did some cool Layar Stuff. Even got some good press. But there is no Santa.. . AR View

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Dylan’s E-mail

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Dylan’s E-mail

  • dylan.phillips@live.com


Part 1: This changes everything


ARToolKit


Heterogeny Sucks!


Use a Platform to Cross CutI chose Layar

*

*

iPhone GS only


So I did some cool Layar Stuff


Even got some good press


But there is no Santa.. 

  • AR View

  • Night Vision Sucks

  • Icons Too Big

  • Clipping

  • POI Density

Accelerometer, Camera and GPS == Power Hog

80 minutes


Customer Feedback:“We love the Maps!”


Writing My Own ChannelApps for me are Channels

Social Channels

Stuff I wanna know....

B2C Channels

Government

Channels


Getting my Channel Out ThereHow Many Licks?


Killing my Dreams...How Many Licks

1

2

3

4

But deleting a Channel is easy.


Safe Common Channelsin an uncommon world

My App

My App

My App

My App

?...

Browser Support for Navigator.GeoLocation

SMS, MMS and Phone Services

100%

Windows

C#

Blackberry

Java ME

iPhone

Objective C

Android

Java SE


What I was working on in Jan 2010

WebKit Browser...86% Share

Windows Server

URL Request

Default.aspx

JavaScript, DOM, CSS Scaffold

WebKit CSS Extensions

HTML 5 Features

Navigator.GeoLocation

Google Maps V3

Http Response

HTTPHandler

Service End Points

POI Exchange

Threaded Requests

Business Logic

XMLHttpRequest

Remote Logging


Some Perspective


Part 2: This changes everything...Building a Business

Although, I did say this once before...


Dude, I was totally right!


It is Google’s World we just live in it.-Remember, I am a Microsoft Alumni


Google’s Secret Sauce

Let anyone, ask anything and provide a link to content about that thing

  • Use a Cookie to de-anonymize the questioner.

  • Let the questioners’, questions become their profile.

  • Leverage the profile to target advertising.


Flanking the Elephant


Flanking Google in Real Estate


Foundational Technologies


90% of Buyers start with the InternetGoogle’s Bread and Butter


The Number of Internet Resources is Overwhelming


77% of Buyers’ next step is a visitNow here is something different


Why do the Solutions Look the Same


Mobile Is Different

Mobile Can See

Mobile Can Move

Mobile is Mini


Our Solution

...


We Are Doing Great!


Part 3: This changes everything...Notice a Theme

Although, I did say this before...


Markerless Recognition


Technology Key Stones

  • Multipurpose App Channels become immutable.

  • Leverage intents to pass parameters to HTTP waypoints.

  • AR Content delivered over HTTP channels


Business Lessons Learned

  • If you are a Wozniak find a Jobs

  • Don’t do your Design Work

  • Don’t read TechCrunch

  • America is a big place. And mobile has physical barriers to entry.


Demo Time


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