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Dylan’s E-mail. dylan.phillips@live.com. Part 1: This changes everything. ARToolKit. Heterogeny Sucks!. Use a Platform to Cross Cut I chose Layar. *. *. iPhone GS only. So I did some cool Layar Stuff. Even got some good press. But there is no Santa.. . AR View

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Dylan’s E-mail

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Dylan s e mail

Dylan’s E-mail

  • dylan.phillips@live.com

Part 1 this changes everything

Part 1: This changes everything



Heterogeny sucks

Heterogeny Sucks!

Use a platform to cross cut i chose layar

Use a Platform to Cross CutI chose Layar



iPhone GS only

So i did some cool layar stuff

So I did some cool Layar Stuff

Even got some good press

Even got some good press

But there is no santa

But there is no Santa.. 

  • AR View

  • Night Vision Sucks

  • Icons Too Big

  • Clipping

  • POI Density

Accelerometer, Camera and GPS == Power Hog

80 minutes

Customer feedback we love the maps

Customer Feedback:“We love the Maps!”

Writing my own channel apps for me are channels

Writing My Own ChannelApps for me are Channels

Social Channels

Stuff I wanna know....

B2C Channels



Getting my channel out there how many licks

Getting my Channel Out ThereHow Many Licks?

Killing my dreams how many licks

Killing my Dreams...How Many Licks





But deleting a Channel is easy.

Safe common channels in an uncommon world

Safe Common Channelsin an uncommon world

My App

My App

My App

My App


Browser Support for Navigator.GeoLocation

SMS, MMS and Phone Services





Java ME


Objective C


Java SE

What i was working on in jan 2010

What I was working on in Jan 2010

WebKit Browser...86% Share

Windows Server

URL Request


JavaScript, DOM, CSS Scaffold

WebKit CSS Extensions

HTML 5 Features


Google Maps V3

Http Response


Service End Points

POI Exchange

Threaded Requests

Business Logic


Remote Logging

Some perspective

Some Perspective

Part 2 this changes everything building a business

Part 2: This changes everything...Building a Business

Although, I did say this once before...

Dude i was totally right

Dude, I was totally right!

It is google s world we just live in it remember i am a microsoft alumni

It is Google’s World we just live in it.-Remember, I am a Microsoft Alumni

Google s secret sauce

Google’s Secret Sauce

Let anyone, ask anything and provide a link to content about that thing

  • Use a Cookie to de-anonymize the questioner.

  • Let the questioners’, questions become their profile.

  • Leverage the profile to target advertising.

Flanking the elephant

Flanking the Elephant

Flanking google in real estate

Flanking Google in Real Estate

Foundational technologies

Foundational Technologies

90 of buyers start with the internet google s bread and butter

90% of Buyers start with the InternetGoogle’s Bread and Butter

The number of internet resources is overwhelming

The Number of Internet Resources is Overwhelming

77 of buyers next step is a visit now here is something different

77% of Buyers’ next step is a visitNow here is something different

Why do the solutions look the same

Why do the Solutions Look the Same

Mobile is different

Mobile Is Different

Mobile Can See

Mobile Can Move

Mobile is Mini

Our solution

Our Solution


We are doing great

We Are Doing Great!

Part 3 this changes everything notice a theme

Part 3: This changes everything...Notice a Theme

Although, I did say this before...

Markerless recognition

Markerless Recognition

Technology key stones

Technology Key Stones

  • Multipurpose App Channels become immutable.

  • Leverage intents to pass parameters to HTTP waypoints.

  • AR Content delivered over HTTP channels

Business lessons learned

Business Lessons Learned

  • If you are a Wozniak find a Jobs

  • Don’t do your Design Work

  • Don’t read TechCrunch

  • America is a big place. And mobile has physical barriers to entry.

Demo time

Demo Time

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