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Users Must Edit This PowerPoint Before Using It For Their Own Purposes. You will need to customize this presentation for your campus. August 2012 Dr. Laura Sheneman Harlingen CISD.

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users must edit this powerpoint before using it for their own purposes
Users Must Edit This PowerPoint Before Using It For Their Own Purposes

You will need to customize this presentation for your campus.

August 2012

Dr. Laura Sheneman

Harlingen CISD


This PowerPoint Has Multiple Training Opportunities for You. Discuss this with your principal.Choose the one(s) you are asked to do.Delete the rest!

Social Media as a Concept

District Technology Survey Results – what does this mean for your campus?


Additional Resources

social media
Social Media

“forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”

First Known Use of SOCIAL MEDIA


1 social media is not going away
1. Social Media is Not Going Away

Coined in 2004

It might seem easier to ban social media.

Instead, harness the benefits it can bring.

Understand how to use it safely, responsibly, and effectively.

2 when kids are engaged they learn better
2. When Kids Are Engaged,They Learn Better

They develop the 21st century skills needed for a successful career after school

They nurture a positive attitude towards the use of technology not only in their education but in their life as a whole

It allows them to share and exchange school assignments and projects

It lets them stay updated about their schools news

It gives quick, instant access to their classroom updates

2 c ontinued
2. Continued

It teaches them responsibility

It creates engagement which helps students learn better

It encourages collaboration and team work for students

It fosters communicative skills and develops inter-personal relationships

It helps students develop critical thinking, problem solving, collaboration, and global participation

3 safe social media tools are available
3. Safe Social Media ToolsAre Available
  • Help your students understand that they should:
    • Never share their names, schools, ages, phone numbers, or addresses
    • Never send pictures to strangers
    • Keep passwords private (except to parents)
    • Never open email from strangers – it may contain viruses that can harm a computer; and
    • Immediately tell an adult if something mean or creepy happens
4 replace online procrastination with social education
4. Replace Online Procrastinationwith Social Education

Between 2004 and 2009, the amount of time that kids between the ages of 2 and 11 spent online increased by 63%, according to a Nielson study.

Why shouldn’t schools compete with other social media sites for part of this time?

5 social media encourages collaboration instead of cliques
5. Social Media Encourages Collaboration Instead of Cliques
  • Traditional education often involves teacher lectures, students working alone, and not talking to your neighbor
  • Social media as a teaching tool has a natural collaborative element.
    • students critique and comment on each other’s assignments
    • work in teams to create content
    • can easily access each other and the teacher with questions or to start a discussion.
6 digital devices including cell phones are not the enemy
6. Digital Devices (Including Cell Phones) Are NOT the Enemy

69% of American high schools have banned cell phones, according to figures compiled by CommonSense Media.

Harlingen CISD has an eDoc to allow for digital devices to be used on campus upon approval by the principal.Addendum for Student Use of Personal Technology Devices

For Staff/eDocs/District/Addendum


If you are asked to present information on where our district families stand as far as technology goes (since social media is tied to technology and devices)….

survey background
Survey Background
  • Conducted by the Technology Visioning Committee
  • Face to Face Survey, administered to students by teachers in class
  • Administered to 3rd – 11th graders
  • 96% response rate
    • 11,748 students enrolled
    • 11,230 survey responses obtained
what could you do with a facebook page
What could you do with a Facebook page?

Create a “page” or a “group”

Strengthen communication between home and school

Share multimedia content like videos, photos, etc.

Post class notes

Build a class community

Share online content like websites, blogs, etc.

what could you do with a facebook page1
What could you do with a Facebook page?
  • Add Facebook Learning Apps for “groups”
    • WeRead
    • Study Groups
    • Calendar
    • To-do-lists
    • Courses.
  • Encourage students/families to post content related to classroom learning
  • Collaborate with other classrooms online
  • Use the event section to remind students of upcoming events

Sample of Facebook “Page”Notice it is open for the community to “Like” and get updates..

sample of facebook page notice it is open for the community to like and get updates
Sample of Facebook “Page”Notice it is open for the community to “Like” and get updates.
page vs group
Page vs Group

Facebook GROUP

Facebook PAGE

  • Closed group, members must be approved or added by others
  • Notifications of others’ posts
  • Chat with members
  • Determine privacy settings
  • Group Docs allow for collaboration
  • Members “like” your page
  • Notifications of others’ posts
  • No chatting possible
  • Posts are generally available to everyone (no privacy)
  • No Group Docs
facebook age guidelines
Facebook Age Guidelines

13 years of age or older (complies with COPPA – Children’s Online Privacy Protection Act-

good practices
Good Practices

Posts should be school appropriate and related to school business and school activities.

No advertising.

School pages with repeated inappropriate comments may be asked to delete the page or change the security settings.

good practices1
Good Practices
  • Page administrators
    • must closely monitor activity and remove and profanity or disrespectful comments.
    • must notify their supervisor of the activity
    • may need to document the activity prior to removal when danger, illegal, or immoral activity is suspected
    • only post photos of students who have parental permission (release form)
hcisd hcisd facebook guidelines
HCISD HCISD Facebook Guidelines

Campus Facebook pages need to be authorized by principaland follow all district policies and regulations


Nobody would dispute that the risks of children and adults using social media are real and should not to be taken lightly.

Let’s be proactive and support the idea that the best way to keep kids safe, online or offline, is to teach them.


"Educational Benefits of Social Networking Sites." : UMNews : University of Minnesota. University of Minnesota, 10 July 2008. Web. 25 May 2012. <>.

Johnson, M. Alex. "Some Schools Rethink Bans on Cell Phones." Msnbc Digital Network, 03 Feb. 2010. Web. 25 May 2012. <>.

Kessler, Sarah. "The Case For Social Media in Schools." Mashable. 29 Sept. 2010. Web. 25 May 2012. <>.

"Social Media." Merriam-Webster. Merriam-Webster. Web. 25 May 2012. <>.

digital citizenship online behavior
Digital Citizenship & Online Behavior

Safe, ethical, and responsible use of the internet

  • Conducting yourself in a civil manner in the online world just like you would be expected to behave in the offline world. Universal rules of social conduct apply in both environments.
  • Behaving responsibly and compassionately with your online actions.
  • Watching out for each other in your online community much like you would in your “real world” neighborhood. By doing so, you are promoting a healthy and safe online community.