Firm Resources and Sustained Competitive Advantage. Summarised by RUMAJI. Written By Jay Barney Journal of Management Vol. 17, No.1, 1991. Program Studi Doktor Ilmu Manajemen Fakultas Ekonomi Universitas Airlangga 2013. Overview.
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Firm Resources and Sustained Competitive Advantage
Written By Jay Barney
Journal of Management
Vol. 17, No.1, 1991
Program Studi Doktor Ilmu Manajemen
FakultasEkonomi Universitas Airlangga
A) it produces value for the organization, and
B) it does this in a way that cannot easily be pursued by competitors.