Regional Success Measures

1. Regional Success Measures Shared Prosperity Workgroup May 7, 2014 Shared Prosperity Work Group

2. PROCESS REMINDER Evaluate & Share Evaluate & Share COMMUNICATE CONVERGE DESIGN MARCH JULY DECEMBER • What is the “market” for this “product” • What are the 5-6 categories all leaders in our region should track? • What models from outside the region resonate most? • What 3-4 metrics will we use to measure each category? • How should our dashboard look and function? • How should we communicate the roll-out of the product? • What are your reactions to draft dashboard? • Who will be involved in the roll-out of the dashboard & how? Shared Prosperity Work Group

3. PRELIMINARY INSIGHTS REGIONAL IMPROVEMENT, NOT MARKETING TOOL CONVERGE PHASE CLEAR DIFFERENTIATION OF THIS VS. OTHER DASHBOARDS CROSS-SECTOR OWNERSHIP MIX OF LEADING AND LAGGING INDICATORS SIMPLICITY & MAKING SURE TO NOT MISS REGIONAL DIFFERENCES Shared Prosperity Work Group

4. TIMEFRAME PRELIMINARY CONTINUE OUTREACH MAY - JUNE CONVERGE SYNTHESIZE INPUT JUNE CONSULT W/SUBJECT MATTER LEADERS JUNE - JULY DRAFT DASHBOARD OPTIONS DESIGN WORKGROUP INPUT ON DRAFT AUGUST 6

5. BIG QUESTION IS “INCLUSION”, “EQUITY” OR “DISPARITIES” A CATEGORY UNTO ITSELF, OR INTEGRATED THROUGHOUT? WHY? Shared Prosperity Work Group

6. *Illustrative - for discussion purposes only. ILLUSTRATIONS* INCLUSION (or EQUITY) EDUCATION TALENT ECONOMIC VITALITY Example A • % of adults (age range) working by race, by county • % of high school students graduating by race, by county • % of residents living in poverty by race, by county • % of KG students ready for school, by race, by county • % of 8th grade students achieving math standards, by race by county • Share of population with two-year degree or higher by race, by county. • Rate of in-migration to out-migration • # of business starts per year • # of businesses that survive five years • Annual change in number of available jobs. EDUCATION TALENT ECONOMIC VITALITY QUALITY OF LIFE Example B • % of KG students ready for school, by race, by county • % of 8th grade students achieving math standards by race, by county • Graduation rates by race, by county • Share of population with two-year degree or higher, by race, by county. • % of adults (age range) working by race, by county • Rate of in-migration to out-migration • # of business starts per year • # of businesses that survive five years • Annual change in number of available jobs • % of residents paying less than 50% of income to housing + transportation costs • Tons of GHG emissions/person

7. PRELIMINARY Central Cities Strategy CONCEPT PROJECT SUMMARY Shared Prosperity Work Group

8. Central Cities Strategy TEAM Core Team Supporting Partners • GREATER MSP • City of Minneapolis • City of Saint Paul • Saint Paul Port Authority • Ramsey County • Metropolitan Council • University of Minnesota • DEED • Minneapolis Downtown Council • East Metro Strong • Northside Job Creation Team • Minnesota Brownfields • Trust for Public Land • ….others • Hennepin County • Minneapolis Regional Chamber of Commerce • Saint Paul Area Chamber of Commerce • Partnership for Regional Opportunity (MN Philanthropy Partners) Shared Prosperity Work Group

9. Reflections from Meeting 1 (3/17/14) Decisions Made Clarifying Questions • Are we looking at all of Minneapolis and Saint Paul or a set of specific areas within each city? • How will we connect opportunity created by market-ready areas (e.g. 280/Univ) to the residents of low-wealth areas (North Minneapolis, Frogtown)? • What data do we need to create a central cities strategy, and where are our data gaps? • Our work together will focus on near-term activities & longer-term relationships/roles • The strategy’s geography will be Minneapolis and Saint Paul • This effort will have economic development as its foundation but incorporate community development and workforce development as appropriate Shared Prosperity Work Group

10. Project Focus PRELIMINARY GOAL Create a new sub-regional strategy to accelerate economic development in Minneapolis and Saint Paul to build and sustain shared prosperity. • Create more jobs in Minneapolis & Saint Paul for residents of all skill-levels • Maximize the development potential of the central cities, especially within target areas of high-market potential & concentrated poverty • Increase collaboration among a set of core partners, including GREATER MSP, the Cities of Minneapolis & Saint Paul, Ramsey and Hennepin Counties, and the Saint Paul Port Authority. OBJECTIVES Not exclusive PRODUCTS • Sub-regional (urban core) economic development strategy with short-term and medium-term action agenda • Marketing plan to support strategy/”business case” for the urban core • Funding proposal to McKnight Foundation for strategy implementation Shared Prosperity Work Group

11. Framing Questions - Sample PRELIMINARY • What are the primary industries in the urban core? • What are the priority zones and sites for development/re-development? • What are the national and international best practices for urban development that have relevance for our areas of high market potential &/or concentrated poverty? • What strategies could connect areas of high market potential & concentrated poverty? • What policies (public & private) would support job creation & capital investment? SECTORS • What occupations are necessary for our target industries and where are these workers currently drawn from? (e.g. work shed analysis) • What does a commute-shed analysis tell us about workers in target geographies? • What higher ed programs are producing graduates in demand by companies within these industry targets? • What is the universe of partners we need to be working in support of ED in the urban core, and what roles do we need them to play? TALENT • What is the new coordinated message about our major cities that place them in a compelling, distinctive context relative to other urban environments across the country, and the world? • Who are the key audiences for this message within, and outside of our region? • Are we prepared to tell the “stories” for our priority development zones and sites (e.g. Ford site, 280/University) to the market? STORY

12. One strategy with many goals PRELIMINARY Our “central cities” strategy will have multiple, reinforcing goals that are a mix of priorities traditionally understood as “economic development” or “community development.” In reality, there is a continuum between ED and CD. • Secure employment for low-income residents of central cities • Draw capital investment into market-ready development zones • Draw investment into concentrated areas of poverty • Create high-skill jobs in the central cities Economic Development Community Development Shared Prosperity Work Group

13. Grounded in Economic Development PRELIMINARY We agreed this effort will be set apart from existing and previous efforts by our focus on creating an economic development strategy for the central cities. We will draw - as appropriate - from community development and workforce development but use economic development principles and strategies as a foundation. Workforce exists along the spectrum with a mix of owners and priorities from recruitment of the trained labor force to development of unemployed residents. Economic Development Community Development WORKFORCE RECRUITMENT WORKFORCE DEVELOPMENT Shared Prosperity Work Group

14. Process PRELIMINARY Validate Industry Targets Develop industry-specific strategies Identify existing companies with target industries Map Assets Refine Target Geographies Identify, prioritize re-development sites Create marketing, narrative for central cities Evaluate market trends & best practices Identify, Connect Workforce Identify policies to support central cities strategy Connect stakeholders, decision-makers, partners to roles Phase 1: Gather & Analyze Phase 2: Target Phase 3: Create & Act

15. Phase 1: Gather & Analyze PRELIMINARY Identify organizational assets: private, public, nonprofit stakeholders Identify physical assets: buildings, sites, utilities, road/bridge/transit Map Assets Identify human capital assets: existing & potential workforce Identify related initiatives: DT StPaul Taskforce; NAZ; DC 2025 Plan MARKET READY ZONES Ex. Minneapolis, Saint Paul CBD; 280/University Evaluate market trends & best practices PRE-MARKET ZONES Ex. Ford site Ex. Northside Achievement Zone; Promise Neighborhood COMMUNITY PRIORITY ZONES

16. Timeline PRELIMINARY Evaluate & Share Gather & Analyze Evaluate & Share Create & Act Target DECEMBER MAY AUGUST • Get consensus on approach • Launch data gathering & analysis • Use June IEDC meeting to learn from other regions • Use analysis to select industry, geography, and population targets • Enroll other needed partners • Develop strategy • Communications plan • Launch short-term action agenda Shared Prosperity Work Group

17. Asset List PRELIMINARY – NOT INCLUSIVE • PHYSICAL CAPITAL • Transit corridors • Available land/sites • Available buildings with specs • Existing fiber with speeds • Park & green space map • Cultural amenities • Planned public investments • BUSINESS ENVIRONMENT • Existing enterprises • Crime rates • Education & skill levels of residents • Available federal funding (e.g. NMTC) • Available state funding • Available county and city funding • HUMAN CAPITAL • Languages spoken • Education & skill levels of residents • Neighborhood groups & District councils • Existing workshed analysis • RELATED INITIATIVES • Downtown StPaul Taskforce plan • Minneapolis DT Council 2025 plan • Prospect North innovation district (280/University) • Northside Achievement Zone • St. Paul Promise Neighborhood • East Metro Strong Shared Prosperity Work Group

18. Potential Targets PRELIMINARY • TARGET INDUSTRIES • Location quotient in cities and target geographies • Employment growth in industry • Industry needs assessments: • Occupations • Suppliers • Space • TARGET GEOGRAPHIES • MARKET-READY • 280/University • Uptown • Lowertown Saint Paul • IN PROCESS • Ford site – Saint Paul • Upper landing – Minneapolis • OPPORTUNITY AREAS • North Minneapolis • East Side Saint Paul • TARGET POPULATIONS • Based on place of residence? • Based on skill-level? Shared Prosperity Work Group