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Digital Marketing. By Abdul Muizz Creative Director / Marketing Strategist. www.4mdesigners.com. Design Makes a Difference. What makes a design good?. User-centric. Call to action. Realistic goals. Result-oriented. How to create luvvy-duvvy ?. Proper homework.

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By abdul muizz creative director marketing strategist

Digital Marketing

By Abdul Muizz Creative Director / Marketing Strategist

www.4mdesigners.com



What makes a design good?

User-centric

Call to action

Realistic goals

Result-oriented


How to create luvvy-duvvy?

Proper homework

Visual Design & Content Presentation

Short and long terms goals












Components of internet marketing

Components of Internet Marketing

Search Engine Optimization

Search Engine Marketing

Social Media Marketing

www.4mdesigners.com




Benefits of internet marketing

Benefits of Internet Marketing

Lets them find you and hire you

Cheaper and effective than traditional medium

Long term

Keeps on growing

www.4mdesigners.com


Determining search intent

Determining Search Intent

www.4mdesigners.com


Determining search intent1
Determining Search Intent

A Challenge for Both Marketers and Search Engines

  • Navigational Queries

    • Opportunity

      • Pull searchers away from destination.

    • Value

      • Generally low. Except for established

        brands where conversion is very high.


Determining search intent2
Determining Search Intent

A Challenge for Both Marketers and Search Engines

  • Informational Queries

    • Opportunity

      • Potentially convert to sign up or purchase.

      • Attract inbound links

      • Receive attention from journalists

    • Value

      • Informational queries that are focused on researching commercial products or services can have high value.


Determining search intent3
Determining Search Intent

A Challenge for Both Marketers and Search Engines

  • Transactional Queries

    • Opportunity

      • Achieve transaction (financial or other)

      • Become a site member

      • Signup for gmail/hotmail account

    • Value

      • Very high

      • Last minute searches


Determining search intent4
Determining Search Intent

Lets look at the sample search intent



Search engine optimization
Search Engine Optimization

Success is with two broad factors


Search engine optimization1
Search Engine Optimization

Success is with two broad factors


First stages of seo
First Stages of SEO

Auditing an existing site for SEO


Auditing an existing site for seo
Auditing an existing site for SEO

Usability

Search engine health check

Accessibility/spiderability

URL health check

Duplicate content checks

Keyword health checks

Title tag review

Meta tag review

Content review

Internal linking checks

Page load time

Hosting server check

Image alt tags

Code quality





Lets look at the relevance
Lets look at the relevance

Value of conversion

Keyword: baby clothes

Keyword: unique baby clothes

People searching for “unique baby clothes” are going to be more valuable conversions.


Lets look at the competition level
Lets look at the competition level

You cant just rank for games, golf, cricket overnight – can you?

Figure out the less competitive keywords but with high relevancy to save your precious time. Time is money.

Keyword: infants, Competition Level: Very High

Keyword: baby clothes, Competition Level: Very High

Keyword: unique baby clothes, Competition Level: Moderate

Keyword: unique baby shower gifts, Competition Level: High

Use: allintitle:”keyword here” to estimate the competition


Keyword balancing act
Keyword balancing act

Lower Popularity/Higher Relevance

Higher Competitiveness/Higher Relevance

Higher Popularity/Lower Competition/Higher Relevance



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