Justin larsen account executive kate finlay creative director jesse wilks copywriter
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Justin Larsen Account Executive Kate Finlay Creative Director Jesse Wilks Copywriter. NIAGARA COLLEGE Teaching Winery. Integrated Marketing Plan. Agenda. Brain Candy. Our Target. Promotional Objectives. Creative Objectives. Creative Execution. Budget. Target.

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Justin Larsen Account Executive Kate Finlay Creative Director Jesse Wilks

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Justin larsen account executive kate finlay creative director jesse wilks copywriter

Justin Larsen

Account Executive

Kate FinlayCreative Director

Jesse Wilks

Copywriter


Niagara college teaching winery

NIAGARA COLLEGE Teaching Winery

Integrated Marketing Plan


Agenda

Agenda

Brain Candy

Our Target

Promotional Objectives

Creative Objectives

Creative Execution

Budget


Target

Target

Brain Candy

Students

Info

Parents

Niagara College students will be the focus of most of our promotional activity

We then hope to reach the parents using the students as a medium

They will

lead the way


Promo objectives

Promo Objectives

Brain Candy

1

2

3

4

To raise awareness to 70% in parents about the teaching winery and the wines available both at the school and the LCBO.

To motivate at least 30% of the student body to purchase wine and gifts to bring home to their parents

Raise awareness in the student body to levels above 90% awareness on campus

To raise hits on the Teaching Winery website by 40%


Creative objectives

Creative Objectives

Brain Candy

2

3

1

To communicate the idea that students should bring Niagara College wines home to their Parents as gifts/ commemorative tokens.

.

To communicate a sense of pride and belonging to both students and parents

To communicate that Niagara College wines are available on campus


Creative execution

Creative execution

Brain Candy

IMC Plan

cards

Posters

Full Circle Marketing


Cards

Cards

Brain Candy

The thank you cards are simple and classic as they are geared towards the parents. It lists the wines that are available at the LCBO so they can purchase our wine locally.

For the students cards we went with bold and basic colours. With a simple layout we will attract the students attention to our products and the store


Creative execution1

Creative execution

Brain Candy

IMC Plan

cards

Posters

Full Circle Marketing

Posters


Posters

Posters

Brain Candy

The posters are again, basic and bold. Humour is used to attract the students to buy for their parents.


Creative execution2

Creative execution

Brain Candy

IMC Plan

cards

Posters

Full Circle Marketing

Posters

Events


Events

Events

Brain Candy


Creative execution3

Creative execution

Brain Candy

IMC Plan

cards

Posters

Full Circle Marketing

Door

hangers

Posters

Events


Door hangers

Door Hangers

Brain Candy

Our next door hanger is meant

to increase awareness of the

winery on campus.

Our first door hanger includes

a raffle ticket to get the students

to step foot in our store


Creative execution4

Creative execution

Brain Candy

Direct

Mail

IMC Plan

cards

Posters

Full Circle Marketing

Door

hangers

Posters

Events


Direct mail

Direct Mail

Brain Candy

Our direct mail piece will be inserted with the registration

packages for new students. These cards are meant more

for the parents as they are detailed and are aimed at our target market


Creative execution5

Creative execution

Brain Candy

Direct

Mail

IMC Plan

banners

cards

Posters

Full Circle Marketing

Door

hangers

Posters

Events


Banner

Banner

Brain Candy

Visit our e-wine store

OLD

NEW


Creative execution6

Creative execution

Brain Candy

Direct

Mail

IMC Plan

banners

cards

Posters

Full Circle Marketing

Door

hangers

Posters

Events


Budget

Budget

Brain Candy

$7,127.90

Total Campaign Costs


Justin larsen account executive kate finlay creative director jesse wilks copywriter1

Thank You

Justin Larsen

Account Executive

Kate FinlayCreative Director

Jesse Wilks

Copywriter


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