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TURN IT UP!

Social Media at Middle College. TURN IT UP!. Texas Tech University Lindy Stein, Steven Morales , & Kristin Teinert. The Issue….

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TURN IT UP!

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  1. Social Media at Middle College TURN IT UP! Texas Tech University Lindy Stein, Steven Morales, & Kristin Teinert

  2. The Issue… How can faculty and administrators engage students in the classroom, attract prospective students, and compete on a global level with other institutions through social media while keeping students and the campus community safe and teaching them how to make wise decisions when creating their online branding profile?

  3. The Rise of Social Media

  4. Facebook Statistics • One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users) • People spend 700 billion minutes per month on Facebook • Each Facebook user spends on average 15 hours and 33 minutes a month on the site • More than 250 million people access Facebook through their mobile devices • More than 2.5 million websites have integrated with Facebook • 30 billion pieces of content is shared on Facebook each month • 300,000 users helped translate Facebook into 70 languages • People on Facebook install 20 million “Apps” every day

  5. YouTube Statistics • YouTube has 490 million unique users who visit every month (as of February 2011) • YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites) • Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)

  6. Twitter Statistics • 190 million average  Tweets per day occur on Twitter (May 2011) • Twitter is handling 1.6 billion queries per day • Twitter is adding nearly 500,000 users a day

  7. More Statistics • Google+ • Google+ has more than 25 million users • Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days) • Flickr • People upload 3,000 images to Flickr (the photo sharing social media site) every minute • Flickr hosts over 5 billion images

  8. Social Media & Students

  9. Communication Preferences for College Students • Percentage of students who report daily use • Source: Educause Center for Applied Research • Source: Educause Center for Applied Research

  10. Tally of Students’ Computer and Internet Activities in 2010 Source: Educause Center for Applied Research

  11. Growing Trends • University of Massachusetts Dartmouth Center for Marketing Research conducted a social media adoption study to show the rising trends of students and their growing use of technology between 2008-2011.

  12. Social Media & Other College Campuses

  13. University of Southern Florida • Plans on doing a Foursquare Scavenger Hunt for Homecoming so students can check-in at the different events and earn prizes • Created one location that houses a directory of every official USF-affiliated Facebook, Twitter, YouTube, LinkedIn and blog site • Mass Communication Professor required students to create their own twitter accounts so they can interact with their peers outside of the classroom. The professor also hosted study reviews and answered class questions all via Twitter.

  14. Syracuse University • Hosted a three day acapellaand social media conference in 2011 • Each individual workshop had a unique Twitter hashtag so members not in attendance, along with the audience, could comment and ask questions during the event. • The use of Twitter was so popular that the conference coordinators are keeping the group together by continuing to tweet about news and future events.

  15. Ways Other Universities are Using Social Media on Their Campuses • Gathering and Sharing Information • Showcasing Student and Faculty Work • Providing a Platform to Broadcast Events • Emergency Notification • Connecting People • Producing, Not Just Promoting • Creating a Dialogue and Communication to Students • Facebook Office Hours • Coaching for the Spotlight • Getting Wired Via Mobile

  16. Social Media & Middle College

  17. TURN IT UP Social Media Pillars of Responsibility Think before you click You cannot delete or retract many of the interactions you have online Make posts understandable     Do not use slang, too many acronyms, or anything else that would make your posts hard to understand Respect everyone          You never know who is reading your posts Network outside of your circle          Join conversations and build relationships with others Create an identity - use a recognizable name          Allow people to find you online. Use privacy settings to your advantage, but do not completely block yourself Betruthful in online communication          Be honest - do not spread gossip or stories that may be false or hurtful    Your reputation is universal  Online communication is an extension of you as a person Receive permission before posting anything online          Ask people before posting photos or tagging them in text

  18. Connecting to the internet at Middle College? • When students connect to the internet for the first time, they will be asked to read the Social Media Pillars of Responsibility and complete an activity that follows • The activity is designed to keep students engaged and actively recall information they just covered concerning responsible social media usage • After completing the activity the first time, the student will be exempt from the activities until they change their password after 90 days. At that time, they will need to complete the activity again. • If students successfully complete the activity, they will be granted internet access. If they fail to completely the activity accurately, they will be redirected back to the Pillars and asked to try again until they are successful.

  19. Option #1 Complete a word search Students will be able to find and select the eight keyword from the Social Media Pillars of Responsibility

  20. Option #2 Complete a crossword puzzle Students will be able to answer the crossword questions from the Social Media Pillars of Responsibility

  21. Option #3 Play Hangman Students will be able to answer Hangman questions from the Social Media Pillars of Responsibility

  22. Middle College Social Media Student Pledge

  23. I will… Be courteous and respectful to all participants through all of my social media interactions. Be transparent, truthful, and cautious in all uses of communication, interactions, or venues of social media. Never misrepresent myself, colleagues, other students, or Middle College on or through the use of social media. Never compromise the privacy, security, or reputation of myself, colleagues, other students, or the college at any time. Be aware that social media is a powerful platform of communication, and can have far reaching implications in my future education, careers, and personal life. Student Full Legal Name: __________________________________________________ Printed Name Student (Electronic) Signature: __________________________________________________

  24. Social Media Safety Questions

  25. Changing Your Password • 1. TRUE OR FALSE, Social Media Interactions are not permanent? • 2. TRUE OR FALSE, Social Media is Impersonal; I can be anyone that I want? • 3. TRUE OR FALSE, My personal reputation is still affected using social Media? • 4. TRUE OR FALSE, I don’t need permission to post something on my account about another student? • 5. TRUE OR FALSE Social media has security and privacy threats? • 6. TRUE OR FALSE Social media is safe, so I don’t have to worry about security or privacy?

  26. Conclusion • Encouraging students to use social media on campus should be welcomed, but also monitored • We can provide students with resources to be responsible social media users • Middle College can work to implement further social media guidelines in the future. • Gathering feedback from students will be vital to this process.

  27. Conclusion • All of the information we provided today can be found at this website: https://sites.google.com/site/middlecollegesocialmediaed/welcome

  28. Sources • Bullas, J. (2011, September 02). 20 stunning social media statistics. Retrieved from http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/ • Barnes, N. G., & Lescault, A. M. (2011). Social media adoption soars as higher-ed experiments and reevaluates its use of new communications tools. Retrieved from http://www.umassd.edu/cmr/studiesandresearch/socialmediaadoptionsoars/ • Miller, D. (2011, September 09). Universities finally embrace social networking – adoption rate near 100%. Retrieved from http://www.usatodayeducate.com/staging/index.php/campuslife/universities-finally-accept-social-networking • Britten, A. (2011, April 10). Strange bedfellows? syracuse conference mixes social media and a cappella. Retrieved from http://www.usatodayeducate.com/staging/index.php/blog/strange-bedfellows-syracuse-conference-mixes-social-media-and-a-cappella • Lavrusik, V. (2009, July 15). 10 ways universities share information using social media bedfellows? syracuse conference mixes social media and a cappella. Retrieved from http://mashable.com/2009/07/15/social-media-public-affairs/ • Almanac of higher education 2011. (2011). Retrieved from http://chronicle.com/section/Almanac/536

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