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Unlocking the Power of our Company Missions Lucas Watson & Fabio Freyre

INNOVATION FUND. Unlocking the Power of our Company Missions Lucas Watson & Fabio Freyre. Funding innovation that leverages the intersection of our company missions. . Innovation Fund Strategic Intent. Touching lives. Improving life. .

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Unlocking the Power of our Company Missions Lucas Watson & Fabio Freyre

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  1. INNOVATION FUND Unlocking the Power of our Company MissionsLucas Watson & Fabio Freyre

  2. Funding innovation that leverages the intersection of our company missions. Innovation Fund Strategic Intent Touching lives. Improving life. Give the people the power to share and make the world more open and connected

  3. Innovation Fund + $2 MM Fund for FY 10/11 $1MM from Facebook $1MM from P&G BBO Innovation Fund

  4. Innovation Fund Investment Criteria Investment Criteria • Helps P&G brands touch & improve lives • Leverages Facebook platform (Open & Connected) • Globally scalable concept for P&G and Facebook • Crowd sourced solution from Facebook users • Potential to generate economic return • Potential to create competitive advantage • Business unit support for the innovation effort

  5. Innovation Fund How It Works Investment Board • Stan Joosten: P&G (Coordinator for applications) • Lucas Watson: P&G • David Fischer: Facebook • NamitaMehra: Facebook • Michael Randall: Facebook • Adam Benjamin: Facebook • Applications Due: Sept 14th 2010 & December 16th 2010Investments Made: Sept 30th 2010 & January 6th 2011

  6. Innovation Fund How It Works • Applications can come from Facebook or P&G employees. • Grants will be $100M to $500M. • All Tier I Countries guaranteed to receive at least $100M from investment fund. The best proposal from the country will be guaranteed $100M. • All remaining funds will be allocated to best remaining proposals regardless of country.

  7. “How could we leverage the Facebook community to come up with the creative idea to make Pantene Beautiful Lengths a global movement?” Innovation Fund Example

  8. “If we could make everyone in the Philippines aware of Pampers new diaper through the Facebook platform, could we invest the money we saved in advertising dollars into lowering the price of Pampers to make it more affordable for moms?” Innovation Fund Example

  9. “If we could connect all of the breeders, veterinarians, shelters, animal lovers together in a community hosted by Iams could we improve people’s lives?” “In this community, you could learn what dog food is best for your dog, you could schedule an appointment at the vet, or adopt a stray dog.” Innovation Fund Example

  10. “If we could let people “merchandise” their own virtual storefronts with P&G products on Facebook, could we create new jobs for people and help our brands reach more people in more innovative ways?” Innovation Fund Example

  11. Innovation Fund Next Steps • Investment Application Example emailed to all by June 30th. • Applications due to Stan Joosten (joosten.s@pg.com) by September 14thor December 16th. • Investment grants made on September 30th and January 6th.

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