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Computer.org Banner Advertising. Sandy Brown Millennium Media Sales Meeting 13 Sept 2010. Banner Sizes and Prices. We offer three sizes: 728x90 Leaderboard - $35 gross 300x250 Rectangle - $24 gross 160x600 Skyscraper - $30 gross

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computer org banner advertising

Computer.org Banner Advertising

Sandy Brown

Millennium Media Sales Meeting

13 Sept 2010

banner sizes and prices
Banner Sizes and Prices
  • We offer three sizes:
    • 728x90 Leaderboard - $35 gross
    • 300x250 Rectangle - $24 gross
    • 160x600 Skyscraper - $30 gross
  • We may want to have possible price change discussion after presentation
banner locations
Banner Locations
  • Banners are located throughout the site
  • Only option is Run of Site
  • Most impressions are in the Digital Library
  • Too many pages to point out one by one
  • The following guide will help you!
    • Using Home Page Tabs on Computer.org home page, you will see banner placement on main pages
individual magazine and transactions home pages
Individual Magazine and Transactions Home Pages
  • Each magazine and transaction has a home page with one 160x600 banner
  • We have 14 magazine home pages and 13 transactions home pages
publications tab no banners
Publications Tab – No Banners
  • The following links off the Publications Tab have no banners:
    • Computing Now – except the Book Reviews page which has one 160x600
    • CS Press
  • I will be working with IT and the area owners to make sure we get banners on at least some of these pages
  • The Conference Publications link goes to the Digital Library
conferences tab no banners
Conferences Tab – No Banners
  • The following links off the Conferences Tab have no banners:
    • Conferences Home
    • Conference Calendar
    • Conference Organizer Resources
  • I will be working with IT and the area owners to make sure we get banners on at least some of these pages
  • The Conference Publications link goes to the Digital Library
  • The Search IEEE Conferences link goes to IEEE.org
more on digital library
More on Digital Library
  • The majority of our page views come from the DL
  • Magazine Table of Contents (TOC) pages, and abstract pages have the same layout as the DL home page, with 3 banners – one of each size.
    • Added up, this is thousands of pages and page views
    • And each issue adds hundreds more
more on digital library1
More on Digital Library
  • Transactions TOC and abstract pages have just 160x600 on right
    • This was decided because magazines are more customer facing and because we accept print advertising in magazines
  • Conference Proceedings pages have the three banners
e learning campus tab no banners
e-Learning Campus Tab – No Banners
  • The following links off the e-Learning Tab have no banners:
    • Safari Books Online
    • Books 24x7
  • I will be working with IT and the area owners to make sure we get banners on at least some of these pages
certification training tab no banners
Certification & Training Tab – No Banners
  • The following links off the Certification & Training tab have no banners:
    • Success Stories
    • Certification News
    • About SWEBOK
  • I will be working with IT and the area owners to make sure we get banners on at least some of these pages
communities tab no banners
Communities Tab – No Banners
  • Most pages in this section are volunteer facing so they do not have banners
    • Chapter Activities
    • Educational Activities
    • Professional Activities
    • Publications Board
    • Boards & Committees
    • Volunteer Resource Center
    • Student Activities
    • Awards
    • Get Involved
    • Women in Computing
cs store and join
CS Store and Join
  • It was decided the CS Store and Join pages would have no advertising
overall statistics computer org
Overall StatisticsComputer.org
  • 2008 Averages (per month)
    • 1.6M Page Views
    • 888K Unique Visitors
  • 2009 Averages (per month)
    • 1.8M Page Views
    • 870K Unique Visitors
  • 2010 Averages (per month Jan-Aug)
    • 1.9 M Page Views
    • 893K Uniques
summary
Summary
  • Banners are located throughout the site, but DL by far has the most usage
  • Need to update Home Page Tab usage through August
  • Pricing discussion?
  • Questions?
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