Banner Advertising. Banner Ads. The oldest, most common online advertising tool. The first Banner Ads appeared at wired.com first advertisers (14) included: IBM, AT&T, Sprint, MCI, Volvo, Club Med, … 12 weeks of display for $30,000 click-through rates average 0.39% to 10%.
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Page Impressions or Page Views
CPM - cost per thousand
Click- Through Rate - or Yield
Run of Site (RoS)
*Ipsos-ASI, AOL Study/**Cyber Dialogue
Small base, but a healthy rate of growth