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Using Data for Effective Advocacy October 10, 2013 Katie Ingersoll, Associate

Using Data for Effective Advocacy October 10, 2013 Katie Ingersoll, Associate. Agenda Advocacy, Stories, and Data Cultural Data Project and Advocacy Making the Case. Advocacy, Stories and Data. Advocacy. Why act? Create a connection to your cause Establish Credibility Prove impact

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Using Data for Effective Advocacy October 10, 2013 Katie Ingersoll, Associate

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  1. Using Data for Effective Advocacy October 10, 2013 Katie Ingersoll, Associate

  2. Agenda • Advocacy, Stories, and Data • Cultural Data Project and Advocacy • Making the Case

  3. Advocacy, Stories and Data

  4. Advocacy Why act? • Create a connection to your cause • Establish Credibility • Prove impact Why act now? • Demonstrate Urgency

  5. Stories and Data Stories • Convey Meaning • Provide Context • Create an emotional connection Data • Demonstrate impact • Establish credibility • Illustrate urgency

  6. “Without the data, you’re just another person with an opinion.” - Randy Cohen, Vice President of Research and Policy, Americans for the Arts

  7. Cultural Data Project and Advocacy

  8. The Cultural Data Project collects and organizes data from across the non-profit arts and cultural sector.

  9. The Cultural Data Project What data? • Financial information, programmatic information, workforce information, and more For who? • Advocates, arts & cultural organizations, grantmakers

  10. Dance organizations in New York City are entrepreneurial and innovative, despite having to scramble for money and rely on part-time.. labor.” -New York Times, November 15, 2011 “When [Arizona] lawmakers approved the state budget...$1 million was earmarked for the arts. …the biggest argument for the funding came from the Arizona Cultural Data Project, which collects financial and organizational information on arts groups.“ -Arizona Daily Star, July 11, 2013A The goal is to transform data into information, and information into insight- Carly Fiorina, Former Hewlett Packard Executive Michigan “ArtServehas joined with the Cultural Data Project to begin documenting the economic gains the arts and arts-related professions provide Michigan’s economy. The findings are changing policymakers’ minds about the value of the arts to the state.” - Grand Rapids Business Journal, July 5, 2013

  11. “ArtServehas joined with the Cultural Data Project to begin documenting the economic gains the arts and arts-related professions provide Michigan’s economy. The findings are changing policymakers’ minds about the value of the arts to the state.” - Grand Rapids Business Journal, July 5, 2013 Dance organizations in New York City are entrepreneurial and innovative, despite having to scramble for money and rely on part-time.. labor.” -New York Times, November 15, 2011 The goal is to transform data into information, and information into insight- Carly Fiorina, Former Hewlett Packard Executive “When [Arizona] lawmakers approved the state budget...$1 million was earmarked for the arts. …the biggest argument for the funding came from the Arizona Cultural Data Project, which collects financial and organizational information on arts groups.“ - Arizona Daily Star, July 11, 2013 Arizona

  12. Making the Case Scenario: New Mayor in town

  13. Making the Case Define the Audience: • Who are you seeking to convince? • What matters most to them? Build the Case: • What is the core of the case that you are making? • What will get your audience’s attention & make them care? • Which argument(s) will be most persuasive?

  14. Making the Case Identify the Proof: • Which data sources will you use to prove your point? • Which specific data points can you add to your story for credibility? Craft the Story: • Build your key messages around your audience, case, and proof. • What narrative will allow you to make an emotional connection with your audience?

  15. Making the Case Don’t forget the defense: • Throw darts at your case. • Are there any weaknesses that you can be prepared to respond to? …and the Icing: • Does the data suggest a “bonus point” that you can add if the opportunity presents itself?

  16. “As a rule, I recommend one great piece of data – memorable, surprising, easy to understand, maybe even able to generate a picture in the mind’s eye.” - Terrence McNally, radio host and consultant, commenting on a NonProfit Quarterly Blog Post

  17. CDP and your organization • Track your data throughout the year • Enter your data annually once you’ve closed your books • Gather your materials before you get started Cultural Data Project • www.culturaldata.org Contact Information • Katie Ingersoll • kingersoll@culturaldata.org

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