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Building Your Brand

Building Your Brand. www.MakeMoreMoneyMakingJewelry.com. What the heck is Brand anyway?. Most people mistake Brand to mean what a company says about itself to potential customers. This is only half-right and NOT the most important aspect of Brand. The most important aspect is….

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Building Your Brand

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  1. Building Your Brand www.MakeMoreMoneyMakingJewelry.com

  2. What the heck is Brand anyway? • Most people mistake Brand to mean what a company says about itself to potential customers. • This is only half-right and NOT the most important aspect of Brand. • The most important aspect is….

  3. What Target Customers Say Who You Are. • What do Apple’s Target Customers say about Apple? • Cool, Trendy, Stylish, Innovative, Easy-to-use…. • What Apple’s Target Customers say about Apple is much more important than anything Apple says about itself. • What do Apple’s NON Target Customers say about Apple? • Over-priced, too expensive…. • Does Apple care what they think, and can this actually play to Apple’s advantage toward their Target Customers?

  4. Who are You? Who, who, who, who? • People “Really want to know” • Words MATTER big time • Compare the words “crafter” versus “designer” • How about the word “fashion” • How about “store” versus “boutique” • How about “WalMart” versus “Saks Fifth Avenue” • Do Not Forget: Words shape people’s VALUE EXPECTATIONS, and Value Expectations impact PRICE. • So are you a crafter or a designer?

  5. Is it that Simple? • Just label yourself a Jewelry Designer and away you go right?? • Unfortunately, not exactly. • What you DO has to match with what you say you ARE for it to Stick in your Target Customer’s mind. • To achieve that in your Target Customer’s mind, you must have laser-like focus, and that means….

  6. Niche, Niche, Niche • You cannot look like everyone else…. • “I’m a jewelry designer creating one-of-a-kind beautiful handmade jewelry that you will love….” • Search on Twitter and see how many handmade jewelry businesses describe themselves in a way similar to this. • You’ve got to find a way to Stand Out, and establish a Foothold in your Target Customer’s mind.

  7. MicroScoping Example • Think about drilling down to the smallest niche you can think of. • Example….. • I am a Health Expert • I am a Weight Loss Expert • I am a Fat Loss Expert • I am a Belly Fat Loss Expert • I am a “Love Handles” Fat Loss Expert

  8. Do Your Homework • Start writing down potential niches • Use your own experience/imagination • Use the Internet for Research • Google, Pinterest, Twitter • Model, don’t copy • Tools you can use to capture ideas • WRITE DOWN what you perceive is the Jewelry Designer’s target niche • Materials?, Color Combinations?, Techniques?, Shapes?, Themes?, Other?, Combinations of all these? • Model, don’t copy

  9. You Must Make This Transformation • It’s easy, and frankly, lazy, to make your Brand general and un-focused, a shot-gun approach that targets everyone. • It may be uncomfortable for you to transform yourself personally to match a Brand Image that attracts Premium customers. • You may fail several times trying different niches…. • But you must keep going until you find it.

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