“Building Your Brand”

1. “Building Your Brand” Presented by Paul Guillie Coordinator of Umpires; ASUN, OVC, SBC, SEC

2. Street Cred • Jr. College, Division I Player, Student Assistant Coach 1979-83 • Collegiate Umpire 1984 – 2018 • Began a 31 Year Career in Beverage Distribution – 1985 • Southeastern Conference Umpire 24 years • Atlantic Coast Conference Umpire 14 years • Sun Belt Conference Umpire Coordinator 3 years • Division 1 Regional Umpire selection 19 times • Division 1 Super Regional Umpire selection 14 times • CWS Selection 4 times

3. You are a Business… • You are a Brand… • You must build a Plan…

4. If I’m a Brand… • Then what is my best route to Market… • Who is my target consumer… • How do I get my Brand in Front of this consumer… • You must first build a Plan

5. Building the Plan

6. Building the Plan • Do you have “It” Can I develop “It” The First Question to ask yourself is; What are Assignors/Coordinators Looking for? Formula for “IT” (Passion + Confidence + Perspective + Knowledge + Motivation + Humility + Communication) (Judgement + Professionalism + Appearance + Mobility + Demeanor + Hustle + Approachability) (Availability + Dependability + Coachability + Reliability) + (Courage) + (Timing) “IT”

7. Building the Plan • Conduct your SWOT Strengths Physically Fit Rules Flexible Job Continuous Learner Love the Game Played the Game Weaknesses Rules Mechanics Hustle Didn’t play the game Not a good listener Communication Opportunities Physically Fitness Rules Knowledge or articulation More Coachable Learn the game Timing Threats Availability Job Flexibility Mobility Reliability Location

8. Building the Plan Elements • Action Plan-Sample Strategies • Work Scrimmages with Experienced Umpires, solicit feedback • Watch Fall or Spring games with a purpose, what is the strategy in the game from the coaches perspective • Record games or obtain video to review and analyze crew management • Attend Instructional Camps • Self Evaluation • Develop better Listening skills • Join a Rules Study Group and Practice Rules Articulation • Plan your actions • What Strengths do I have to capitalize on • What Weaknesses should I address & How • What Opportunities currently exist or can I create • Who can I have as a mentor • What can peers offer

9. Building Your Brand Image • First, let me ask you a question… • Are you a consumer? • What is your Brand Image? • How do you improve your Image?

10. Building Your Brand Image

11. Is there Art to-Rules? • Know what to Articulate about a rule • Knowing how to Say It • Is there an Art to Mechanics? • Knowing when to use them • Knowing where to be on • How much to use • Know how to anticipate the play (not the call) is a thing of beauty • Is there Science to Rules? • Know Them • Know the Intent • Know when to use them • Is there Science to Mechanics? • Know Them • Know the Intent • Be able to communicate them “Building your Brand”… using Art & Science?

12. Building the Plan • Do you have “It” Can I develop “It” The First Question to ask yourself is; What are Assignors/Coordinators Looking for? Formula for “IT” (Passion + Confidence + Perspective + Knowledge + Motivation + Humility + Communication) (Judgement + Professionalism + Appearance + Mobility + Demeanor + Hustle + Approachability) (Availability + Dependability + Coachability + Reliability) + (Courage) + (Timing) “IT”

13. Building the Plan When a Coordinator/Assignor/Supervisor say’s I’m looking for someone that has…. “IT” What do the really mean? We are looking for an official that knows when Interpose & NOT Interpose themselves into the game!!

14. Officiating Plan Elements • Update your plan • Gain Feedback on progress

15. Thank you for your time and Good Luck Building your Brand!