1 / 17

Target Audience

Target Audience. What do they know? What do they believe? What barriers do they perceive? What is the competition?. Communication Foundations. Develop a communications message that reaches your target audience and prompts action Develop visuals which support your message

Download Presentation

Target Audience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Target Audience • What do they know? • What do they believe? • What barriers do they perceive? • What is the competition?

  2. Communication Foundations • Develop a communications message that reaches your target audience and prompts action • Develop visuals which support your message • Develop plans to distribute message in appropriate media outlets to effectively reach your audience

  3. Strategic Marketing Tools of the Trade • Campaigns • Ad campaigns • Seasonal campaigns • Incentives • Website • Social Networking

  4. Branding Brand The most valuable real-estate in the world, a corner of the consumer's mind. Logo Any word, design, shape, color, etc. used to identify a product/service and differentiates itself from competitors. Consistent branding is vital!

  5. Ad Campaigns • Call-to-action • Clear message • Website • Logo

  6. Ad Campaigns

  7. Ad Campaigns

  8. Seasonal Campaigns

  9. What Do You Think?

  10. Incentives • Reinforce the brand • Practical and useful • Reward + Remind = Repeat Donors! Relationship Marketing is Key

  11. Website

  12. Consistent branding elements Call-to-action Educates Motivates E-Newsletter

  13. Social Networking Online communities of people who share similar interests and activities • Captivate future donors • Increase social involvement • Develop online relationship

  14. Social Networking

  15. Social Networking

  16. The End Questions? Melissa Yu | 703.681.4498 melissa.j.yu@us.army.mil

More Related