The Target Audience. Understand business publications. Traits of the Target Audience. Once the type of publication is determined, the next step is to examine the Target Audience . Knowledge of the Target Audience is critical to effective communication through publications.
The Target Audience
Understand business publications.
Knowledge of the Target Audience is critical to effective communication through publications.
The identifying characteristics of the Target Audience provide the “hooks” for grabbing their attention by appealing to their
Look at the two versions of an elementary
school flyer and discuss which one is more
appropriate. Version A or Version B?
bowling, stamp collecting, kayaking,or
Special Interest Groups
Sorority or Fraternity
Is the TargetAudiencea member of a particular group?
Does the Audience share similarGroup Memberships?
Elementary School Flyer Version A
Elementary School Flyer Version B