Research Design. Jeremy Kees, Ph.D. Formulate Problem. Stages in the Research Process. Determine Research Design. Design Data Collection Method and Forms. Design Sample and Collect Data. Analyze and Interpret the Data. Prepare the Research Report.
Jeremy Kees, Ph.D.
Determine Research Design
Design Data Collection
Method and Forms
Design Sample and Collect Data
Analyze and Interpret the Data
Prepare the Research Report
To gain a qualitative understanding of the underlying reasons and motivations
Small number of non-representative cases
Develop an initial understanding
To quantify the data and generalize the results from the sample to the population of interest
Large number of representative cases
Recommend a final courseof action
Qualitative vs. Quantitative Research
Moderate to High Motivation
Mturk workers (survey responders) “work” on your HIT (i.e., they take your survey)
Data is recorded by Qualtrics. Participants who complete the survey are given a code to input into Mturk. Those that enter a valid code, get paid.
Everyone is happy
(Note: Don’t worry about measurement or sampling too much---you’ll have your chance to do that later)