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Promotions MKT 3850

Promotions MKT 3850. Welcome to the Wonderful World of Advertising and Promotion!. Who Should Be Here?. Marketing Majors Marketing Minors RIM Fashion Advertising and PR Sports Management Concrete Management Anyone that wants to be a smarter shopper!. Why am I Here?.

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Promotions MKT 3850

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  1. Promotions MKT 3850 Welcome to the Wonderful World of Advertising and Promotion!

  2. Who Should Be Here? • Marketing Majors • Marketing Minors • RIM • Fashion • Advertising and PR • Sports Management • Concrete Management • Anyone that wants to be a smarter shopper!

  3. Why am I Here? • Ph.D. in Business (Marketing) from LSU (Go Tigers!) • dissertation in determining the attitudinal impact of negative publicity • MBA from U of Miami • BA in Marketing from USF

  4. A Little About Me…at the homestead Oh yeah, and a husband, too!

  5. What are you going to learn? • How promotions works in the marketing mix • When funny ads are better than product comparisons • Why Michael Jordan may not be as effective endorser as he once was! • How jingles work

  6. OOH - Tell me more! • How to determine ad placements • CSI vs. Sixty Minutes vs. Survivor • How to figure out costs • How to design a snappy advertisement • When I am falling for a promo trick!

  7. What do I have to do? • Be here! • Study hard • Be a good group member • Monitor your company and the environment • Start thinking of a cool product to advertise!

  8. Class Requirements • Exams • 2 total - final comprehensive • MC, essay and fill-in-the-blank • Attendance • Project • ad work • co assigned • Activities, Homework and Participation

  9. What Should I do for Next Class? • Read Chapters 1 and 2 • Fully Review the Syllabus and the Policies • For next class pick groups!

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