1 / 39

Clear Web Services – Guide To SEO And Web Optimisation

Clear Web Services – Guide To SEO And Web Optimisation. Introduction To Clear Web Services. Founded In 2008 Gap In The Market For SEO From 3 Monthly Clients In Year One To 30 Now Web Design Projects Cost Per Click Management Email Marketing Training. Who We Are. Will Smith

lynn
Download Presentation

Clear Web Services – Guide To SEO And Web Optimisation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Clear Web Services – Guide To SEO And Web Optimisation

  2. Introduction To Clear Web Services • Founded In 2008 • Gap In The Market For SEO • From 3 Monthly Clients In Year One To 30 Now • Web Design Projects • Cost Per Click Management • Email Marketing • Training Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  3. Who We Are Will Smith • Managing Director • Web Design / Web Development • Joined The Company In 2009 • Experienced, Qualified Web Designer Ian Spencer • Managing Director • SEO / Pay Per Click • Founded Clear Web Services • Worked In SEO For 8 Years Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  4. What Is SEO (Search Engine Optimisation) What Is SEO? • SEO Stands For Search Engine Optimisation • SEO Is About Making Your Site More Search Engine Friendly • SEO Increases Traffic • SEO Is About Attracting Quality Traffic • SEO Is Increasing The Visibility Of Your Website Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  5. Methods Of SEO? • On Page Optimisation • Link Building • Directory Links • One Way Links • High Page Rank Links • Article Writing / Submission • Press Release Writing / Submission • Social Bookmarking • Forum Posting • Blog Posting Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  6. What Is On Page Optimisation? WWW.WEBSITE.COM Domain Name Coding Navigation Meta Tags Footer Content SiteMap Policies Clean Coding And Fluid Throughout Title And Description Tags Quality, Unique And Relevant Content Privacy Policy, Disclaimers, T&C’s Relevant, Key worded Domain Name 3 Click Rule, Easy To Navigate, Spidering Site Links, (C) Information, Keywords. Both XML and HTML Sitemaps Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  7. Quick Guide To Link Building Adding your websites to directories and directory lists across the Internet Directory Links One Way Links High Page Rank Links Reciprocal Linking Asking relevant and related sites to link to you, but you do not link back Finding sites with high page rank and authority and getting a link on them You link to a relevant and related site and they link back to you Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  8. Article Submission Example Write An Article Submit To Directories Instant Traffic Republishing Links Back And Exposure Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  9. Press Releases Write A Press Release Submit To PR Sites Instant Traffic Republishing Links Back And Exposure Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  10. Social Bookmarking Example Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  11. An Example Of Forum Posting Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  12. An Example Of Blog Commenting Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  13. What Does SEO Mean For Your Business? Increased Visibility Increased Leads Increased Sales Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  14. Can Anyone Do SEO? • SEO Is About Hard Work • SEO Is Not “Magic” • All Web Site Owners Should Be Working On Constant SEO • Get The Basics Right First • Continual Promotion Of Your Website • SEO Agencies / Consultants Can Do The Leg Work Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  15. Google Results National Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  16. Google Results Local Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  17. Is SEO Worth Your Time? • Proven SEO Techniques Will Improve Traffic • SEO Is Constantly Moving Forward • SEO Is Not Just For One Off Blasts • White Hat SEO Is Approved And Wanted By The Search Engines • SEO = Time And Effort • Striking The Balance – DIY Or Paid Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  18. The Ten Natural Steps To Making Sure Your Website Is Optimised For A Search Engine Step 1 - Structured And Relevant URLs Step 2 - Title Tags Step 3 - Description Tags Step 4 - Navigation Step 5 - Write Unique And Quality Content Step 6 - Use H1, H2 And H3 Tags Step 7 - Avoid Having More Images Than Text Step 8 - Create A Robots.txt File Step 9 - Create Your Sitemap Step 10 - Make Sure You Have A 404 Page Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  19. Importance Of Good Web Structure / Design For SEO • SEO Begins At “Home” • Good Web Design Is Needed For Good SEO • Necessary To Build Your Website With SEO In Mind • Get It Right From The Start • Effective Web Design Does Impact On SEO Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  20. Old Site Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  21. Why Make The Change? • Poor Navigation Structure • Hard To Find Content • Expanding Services = Expanding Website • More Point Of Contact Features • Increased Conversion Rate • Reduced Bounce Rate • Change Is Good When Done Correctly Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  22. New Site Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  23. Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  24. tits

  25. Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  26. Cost Per Click / Pay Per Click • Pay Per Click Is Paying For Targeted Traffic • 12% Of People Click On Paid Results • £1 In Every £4 Spent In Advertising Was Online In 2010 • Instant Traffic And Instant Results • Real Time Control • Works For ANY Business With A Web Presence Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  27. What Do The Results Look Like? Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  28. Why Should Your Business Do It • You Can Run A Campaign All Budgets • Offers Instant Results • Covers The Gap Between Natural Rankings • Instant ROI, No Need To Wait And See • You Are In Control At All Times • Promote What You Want To Promote • It Works For The Majority Of Niches Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  29. How Can Your Business Do It • Decide On Your Budget • Choose A Selection Of Keywords • Build Your Advert • Set Up A Campaign • Decided Your Bidding • Constant Tweaking Required • See The Results! Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  30. Social Media • Social Media Is An Instant Communicator • Web 2.0 Meant Social Media Became Important • Facebook, Twitter, YouTube & Linked In • Google Uses Social Media For Ranking • 65 Million Tweets A Day / 200 Million Users • 600 Million Facebook Users / 50% Login Per Day • 700 Billion Videos Watched In 2010 On YouTube Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  31. A Facebook Page Why? • Indexed By Search Engines • Builds Brand Awareness • Instant Communication • Popular Site • Respected, Authorative Site • Well Known Brand Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  32. A Twitter Page Why? • Indexed By Search Engines • Builds Awareness • Instant, Short Communication • Popular Site • Respected, Authorative Site • Build Followers • Mobile Communications Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  33. A YouTube Channel Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  34. Real Time Results Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  35. Why Work With Social Media? • Potential Audience Of Billions • Instant Communication • Can Work For Most Niches • Reputation / Brand Builder • It Is Now Expected • Time Consuming But Worthwhile Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  36. How Can You Implement Social Media? • Facebook Page / Business Page • Twitter Account • YouTube Channel • Linked In Profile • Add To Website • Update Frequently And With Quality • Build Up Your Followers Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  37. The Future For SEO • Google Instant • Google Places • Mobile Devices • Content Driven • Social Media • Real Time Results Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

  38. Thank You For Watching! A copy of this presentation, along with our Guides and How To ... Series are available to all FSB Members free of charge. Please leave your email address with us before you leave and we will email everything to you tomorrow morning. Thank you for watching. Introduction To SEO And Web Optimisation – A Joint Presentation By Clear Web Services And The FSB Forest Of Dean

More Related