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FCRN Sustainable Diets & Behaviour Change A Retailer Perspective

FCRN Sustainable Diets & Behaviour Change A Retailer Perspective. Moira Howie Nutrition Manager 22 nd /23 rd April.

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FCRN Sustainable Diets & Behaviour Change A Retailer Perspective

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  1. FCRN Sustainable Diets & Behaviour ChangeA Retailer Perspective Moira Howie Nutrition Manager 22nd/23rd April

  2. Important to remember that meat and dairy foods are good sources of many of the nutrients that are deficient in the UK diet so simply cutting down may make our diets even more deficient. We need to swap for nutrient dense alternatives This imbalance is driving poor health in society The promotion of a balanced, nutrient dense diet, and an improvement in the quality and variety of the diet would contribute to better health and reduce the risk of nutrition-related ill-health and disease.

  3. Only 16% of people act on social & environmental concerns 72% have green intentions but fail to act on them Source: ERM research report April 2014

  4. Healthy Basket Food messages Plenty of fruit & veg Include fish every week Choose wholegrain Meat & alcohol free meals & days People sized portions

  5. Wealth of information/inspiration Customers always want more recipes BUT are they cooking from scratch

  6. Sustainable shopping – a start Range – What is possible & acceptable Layout – Make it easy Message – Linking benefit to the individual

  7. Replace…Reduce…Reformulate

  8. 3 for 2 throughout the fruit & veg promotional year Shopping with the season Alternative proteins – lupin/pea - the meat free butcher Reprice…Respect…Rebrand

  9. Outcomes • Behaviour change will be incremental • Layouts/Displays may influence purchase • Dietary cultural shift is a big hurdle – disruption • On line activity – good opportunity to trial • Learn from other areas of behaviour change

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